2. Cost-effective- Sending out emails to prospects is very easy and a low cost thing to do. This is what makes email marketing such an attractive method for global businesses.
3. Action-based- Emails are very effective in getting people to take action, and this is why they are so effective in generating sales and customer acquisition.
4. Easy to personalize- It has never been easier to personalise an email to your prospects which makes them even more effective as marketing tools!
5. The smart phone - the emergence of the smart phone has taken email marketing into the stratosphere. There has never been a better time to take advantage of this as users check their emails on the go using their smart phone, 24-7 around the clock.