We are in the middle of a new project before we start we made a landing page and are willing to pay per lead, but how much is a lead worth? We need a name, email and company name.
We know that in the beginning, (Beta stage) we will give our product away for free. The feedback we get from the early adaptors is important for us.
After some months we will start to ask money, we aiming at 25$ a person a month for what we are making.
Because we don't know how much leads will turn into actual sales if find it very difficult to price the value of a lead. Is it 10$ or just 0,10$??
If somebody knows how to calculate it, I would be very happy.