Building a mailing list

7 replies
I'll admit that when it comes to marketing building a list has not been my main method for promoting as both a vendor and affiliate.

I do have a list but is a "buyers list" as it is comprised of those that bought through me. It is rather small but converts very well because if sold once are more than liking to buy again.

Now, I've been thinking perhaps I should invest in Solo Ads?

Even perhaps growing a separate list for driving traffic or as a means of creating a respectable sized list for becoming a solo ad vendor at some point as an additional income stream.

With the different types of SoloAds such as SoloAds, Mixed, and Funnel Clicks which method would be ideal for my purpose or should I continue just building my "buyer list" slowly one sale at a time?

I'm also not sure if I should be driving traffic from SoloAds to an offer with an offer page like a lead magnet (which seems like a majority would be full of freebie seekers and shiny object addicts) or a paid offer using either a sales page or bridge page (I.e blog article or product review)?

Suggestions are welcome.
#building #list #mailing
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  • Profile picture of the author Ged3
    Hi,


    congratulations on your buyers list.


    I developed one a few years back and they are very profitable - I think they are so good because you are probably the same as me in that you have build a good long term relationship with the customers on this list.


    It would be good to invest some of your profits in Solo adds and add to your list.


    Or you could build a separate list from it - then you can see how well it does compared to your original list.


    Using a lead magnet is the usual way to build your list - although you may have a lot of freebie seekers you will eventually find people start to purchase from it.


    Hope this helps.


    Ged
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  • Profile picture of the author jmosticc22
    Like Ged said use a magnet, offer something of value that you can give away and will catch their eye. Contest and giveaways are popular.
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  • Profile picture of the author Ged3
    Yes its quite easy to do - one of the most effective ones is to write a short report that relates to what you are offering and create a PDF with it.


    Within the PDF have a link back to your offer.


    Hope this helps.


    Ged
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  • Profile picture of the author Alexgracias
    It is always important to have a buyer's list in place. Through a steady buyer's list, you can always upsell and cross-sell. Aside buyer's list you can always focus on building an email list (It will not bring in immediate returns) but will fuel your growth in the long run. Again, like buyers list an email/subscribers list need to be organic and clean.
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  • I'm also not sure if I should be driving traffic from SoloAds to an offer with an offer page like a lead magnet (which seems like a majority would be full of freebie seekers and shiny object addicts) or a paid offer using either a sales page or bridge page (I.e blog article or product review)?


    You should capture the leads first and redirect them to your sales page. This is the way for you to kill two birds using one stone.
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  • Profile picture of the author gnugent
    You should use a sales funnel. The front of the funnel is your content - blog posts, videos, etc, which drive people to an opt-in page. Give away something for free as an enticement to get people to sign up. Personally, I think a video tutorial gets the best result - something that's unique to you and not some Private Label Rights (PLR) product.

    Don't hard sell in this video. It could be a tutorial on how to use the product you're promoting so you're subscribers get a better idea about it and start to see you as a real person, not someone anonymous who hides their identity.

    After they sign up, send them to a Thank You page where you introduce yourself. You can then tell them what to expect over the coming days in your email series. You could then redirect to the product page.

    In your email series, provide valuable information to them for the first couple of emails but don't sell the product. Warm them up to why they'd need a product like you're promoting.

    After that do a couple of emails with more valuable info but soft sell the product.

    In the final email, hard sell the product.

    I like to add an email after this which recaps the mini-course and includes any links that were in previous emails (like links to videos, etc). There's always the possibility that they missed one or more of your emails.

    You can always move anyone who does buy to your buyer's list. And you can continue to market to the others on you list, whether that's pushing your initial product again aor trying with a different product.
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  • Profile picture of the author dioniultraeuros
    hello , nice article
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