About to run a B2B email campaign. Financial services. We want to introduce our brand identity and philosophy. Build upon this over a period of 4-5 emails each time delivering a new featured piece of content that will be more or less the Ultimate CTA and engagement metric.
We then want to slowly introduce specific products that are relevant for the audience.
I haven't run this type of campaign, so I guess I want to make sure that I don't exclude some basic email marketing techniques.
Any suggestions of a key checklist that I should account for - Outside of the messaging?