I agree with all of this, however I have a question.
We as marketers market several different things.
For instance, I have a product offering for SEO, another for Web Hosting, yet another for Domain Flipping.
OK, I have 3 different lead capture pages, going to 3 different offers.
So, do you eventually take all of your leads and put them into 1 master list to send your customers more offers in the future or do you keep individual lists for each product that your promote and when you have a new product to promote, do you go back to your individual list and send your offer?
If you do have a master list that you send your offers to, how do you set it up and how do you get your customers from the other lists over to your master list