7 replies
What is SPF on email marketing and what the impact to our email campaign?
#email #marketing
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  • Profile picture of the author DIABL0
    SPF stands for Sender Policy Framework. It is simply a DNS text record which specifies what IP addresses are permitted to send email on behalf of your domain.

    It can have an impact on your messages being delivered to the recipient's inbox or not. I have seen messages go to the spam folder and once SPF was set up they inboxed. I have also seen it not have any effect whatsoever. However, it is best to set it up, as it is better to be safe than sorry.
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  • Profile picture of the author spartan14
    Spf its very important for email inbox deliverability its just a piece of code that verify that the domain its yours
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  • Profile picture of the author jmosticc22
    It is basically a signature that shows that it is actually you or whoever is listed on the SPF record. If the email doesn't pass it will just show that the sender couldn't be verified, it only affects the display not the actual delivery of the email.
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  • Profile picture of the author sendizo
    SPF is an authentication method. help verify sender and message source. it increase deliverability. some ISP block incoming email without a valid SPF record. if you are using your own SMTP server make sure follow best practices. also check DKIM & DMARC
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  • Profile picture of the author wuser12
    You should definitely add SPF record. Although it is not the main factor in terms of email delivery, it sure will increase your chances of NOT being flagged as spam.
    As sendizo mentioned, some ISP's use SPF as an additional method of verification along with DKIM.
    The most important, if you use third party service to send emails then it is highly recommended you add SPF records.
    For example, let's say your domain is xpto.com and you use an email service provider that use IP By adding SPF record you will be telling the Email servers all around the internet that this IP is authorized to send emails on behalf of your domain.
    Hope this helps
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  • Profile picture of the author evemarshall123
    SPF stands for Sender Policy Framework. It's a method that allows the owner of the domain to specify which server or servers have the permission to send emails and consequently, the verification of the receiver's server. In other words, it identifies YOU as the email manager that message and not someone else.
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  • SPF is an email authentication method designed to detect forged sender addresses in emails (email spoofing), a technique often used in phishing and email spam.

    Companies that have implemented SPF/DKIM records are considered more trustworthy by inbox providers, resulting in greater deliverability.

    Read more about deliverability here - https://help.sender.net/knowledgebas...t-should-i-do/

    On email filters and spam filters - https://www.sender.net/guide-to-deli...-spam-filters/
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