Harvesting For A Email List

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Hello,

I am looking to gather emails from realtors to solicit my services to them. I'm not too educated about the whole process going about with getting them. I've read so much info from bloggers trying to sell their services and I still have some questions with the correct and legal way of going about all this.

If I were to open a google sheet, manually copy and paste emails from a real estate brokerages website. Then use something like YAMM to send out a mass non-spammy email to them within the guidelines of the Can Spam Act - would that email harvesting process be legal? Would I get flagged for spam? or would this simply be a cold email from a business (me) to a realtor?

Keep in mind that these realtors have never heard from me before.

My email wouldn't be spammy, just a simple intro with a link to my new pricing page. Also having an unsubscribe link at the bottom of the email.

As I write all this out. I'm assuming that using a web spider to gather emails would be the illegal way?

Any suggestions you have or info would be much appreciated. Thank you!
#email marketing #email #harvesting #list
  • What you are talking about is cold email. However, that doesn't mean you can't get a spam complaint(s). It all comes to how your message is perceived.

    With B2B, I wouldn't just send an offer as you are planning to do. I would send a message and say that you came across their site and you were wondering if (ask a question). It should be a question that based on their answer, will give you a lead in for telling them about your offer. If they don't answer the question correctly, you do nothing and you never sent them a message that may have been perceived the wrong way.
    • [ 1 ] Thanks
  • Legal stuff aside, Diablo touched on an important point without saying it explicitly. If they never heard of you before, and you send them a sales offer in your first email, you will be extremely lucky to make 1 sale. You can't have a "simple intro" and a "sales offer" in the same email. You are combining too many funnel steps into 1 engagement.

    Put yourself in their shoes. If you received an email from someone you didn't know (that managed to get to your inbox instead of spam) and there was a call to action to buy something, how likely would you be to click "purchase now"?

    If they don't know you, you need to build rapport. At the very least make them believe the email was personally sent to them so you have a chance of getting a response. If I receive a cold email asking me to buy something, I scroll down to the bottom as fast as the mouse can scroll and click unsubscribe.
    • [ 1 ] Thanks
    • [1] reply

    • This totally makes sense. Maybe instead of a sales offer - I could just write a short intro and a link to my portfolio? Or should I leave out any links and just have an intro?
      • [1] reply
  • Instead of gathering emails the way you described, why don't you try to create some value for your customers. Create an offer they feel inclined to opt into, not something that looks spammy.
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  • What services are you offering. Knowing this might help with advice on how to approach them

    al
    • [1] reply
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    Harvesting For A Email List

    Hello, I am looking to gather emails from realtors to solicit my services to them. I'm not too educated about the whole process going about with getting them. I've read so much info from bloggers trying to sell their services and I still have some questions with the correct and legal way of going about all this.