How Much Free Content Before Making The Offer?

6 replies
Hi Warriors,

Many email marketers seem strongly divided on which strategy to implement to obtain the best conversions. Testing indicates both strategies can be effective and hence the debate.

After someone opts in to receive your free product, you send them a welcome or thank you email, which includes the free gift.

What do you think is the best strategy after this point, and WHY?

1. A 5-8 email campaign that combines free content and demonstration of authority in defined niche, with the product/service offer in the final email?

or...

2. The same campaign, but with the product/service offer GENTLY mentioned at the end of EACH email, with a little stronger pitch on the final email?

or...

3. A different approach?

I know both can be effective, but I'm curious on your reasons why you prefer one strategy over the other.

Thanks!

Mark
#content #free #making #offer
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  • Profile picture of the author msulcs
    I'd do the 2nd option.
    Let them know about your product right from the start.

    I usually opt-out after 3 emails.
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    • Profile picture of the author palmtreelife
      Would you probably opt out even if the lead magnet was (for example) a 5-part mini course on "how to...." where you get 1 email per day for 5 days and you know the title/subject of each email from day 1?

      I guess early opt outs could be a concern, but if I am very clear from the first email what each day will provide, and you still opt out early, chances are you wouldn't be interested in my offer either way?
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  • Profile picture of the author jmosticc22
    I agree with the second option, I think 5-8 emails is to much you lose interest before the final email. I think with less emails and extending a soft offer in each will do better for you. Either way if your offer creates value for them they will listen and follow your campaign.
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    • Profile picture of the author palmtreelife
      Thanks, J. I understand that rationale and logic. Here's my debate on that though...if someone loses interest before the 5th email, would they have bought in an earlier email if the offer was available anyway? The offer and the content are meant to complement each other, so if they are not enjoying or getting value from the content, then I highly doubt they would buy anyway....whether the offer was in the first email or the last.

      Now, IF they are still interested in the content and engaged to the 5th email, I believe conversions would be higher because they have been hand held through the sales funnel journey. I have not tested this, but I feel it's well researched and was hoping someone here had already tested this theory.

      Does that make sense?
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  • Profile picture of the author stodary2000
    I think I am subscribed to few email lists that provide values all the times

    Later on I realized that they use a technique by Andre Chapman

    1) Telling stories to keep you engaged
    2) ask a question and leave it for the next email (teaser)
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    • Profile picture of the author palmtreelife
      Yes, providing value is always important for continued engagement. Do these email lists ever try to sell you anything? That's my question...what is the frequency of the sales offer or promotion?
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