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Cold Emailing

by cpmarp
2 replies
Are there any potential downsides -legal or otherwise - to cold emailing a large number (one at a time, not using lists) of potential content contributors? For example if I want to ask a lot of therapists to write content for a mental health blog, to have a wide range of perspectives, I am thinking I can just start emailing therapists making a request.
#cold #emailing
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  • Profile picture of the author DIABL0
    I've been sending cold email for over 18 years.

    If you are in the US, you just need to follow can-spam law which is really simple.

    https://www.ftc.gov/tips-advice/busi...guide-business

    There is always the possibility that you could get a spam complaint. However, in your case, I doubt you will have much trouble because you're just asking the recipient if they would be willing to be a blog contributor.

    In the past when I have done B2B cold email (I mainly do B2C), I would always start by asking a question that would then lead into what I was promoting. I can't recall ever getting a spam complaint by doing it that way.
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    • Profile picture of the author cpmarp
      Originally Posted by DIABL0 View Post

      I've been sending cold email for over 18 years.

      If you are in the US, you just need to follow can-spam law which is really simple.

      https://www.ftc.gov/tips-advice/busi...guide-business

      There is always the possibility that you could get a spam complaint. However, in your case, I doubt you will have much trouble because you're just asking the recipient if they would be willing to be a blog contributor.

      In the past when I have done B2B cold email (I mainly do B2C), I would always start by asking a question that would then lead into what I was promoting. I can't recall ever getting a spam complaint by doing it that way.
      Great, thanks for this, am happy to hear it.
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