I offer a free trial for the all access pass, which accomplishes:
1.) They can browse the content to see if they like it, or what suits them
2.) I get them onto my email list
Now, regarding #2. I'm wondering how I would go about setting up a follow up email sequence since I already showed them all that I have to offer.
Prior to setting up my site like this, most of my sales came from people setting up a "free membership" and then upgrading to "full access" . Very little of my "selling" happened through email marketing.
Now, since I have things set up a little differently, I will have to do most of my "selling" via email marketing. So I'm just looking for ideas as to how to do that.