15 replies
What is the definitive answer on buying an email list?

I have seen that it is illegal according to canspam to either buy or at least to email a bought list? How are email list brokers getting around this?

If not illegal, what questions do you ask of the email list provider to ensure the list is good and doesn't get you into trouble?, arent some flagged or your IP could be flagged as a spam sender?

We are looking to market to gift stores for a consumer home fragrance product is the end game here.
#buying #email #lists
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  • Profile picture of the author sn1b
    it isn't "illegal" but the use you're making of it can be. They are easier and cheaper ways to gather email adresses. Just don't buy those lists from sellers who already sold them to x1000 hoping customers with for sure, 0 return.
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    • Profile picture of the author NewParadigm
      how do you vet lists and providers to ensure a clean list? thanks
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  • Profile picture of the author DIABL0
    I've been buying / sending purchased data for almost 19 years.

    Assuming you are in the US, you just need to follow can-spam law.

    I mainly just send B2C data. What you are wanting to do is send B2B data. While I never advocate using a scraper for B2C data, you could use a scraper for B2B and validate it with a service like hunter.io.

    If your buying data, you could always just purchase a portion that is available and test it. I have no idea what exists for gift stores.

    For cleaning data you could use emailoversight.com or impressionwise.com
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    • Profile picture of the author NewParadigm
      i did a test of 50 email addresses of a list and got these results

      Deliverable (12.1%)
      Risky (45.5%)
      Undeliverable (42.4%)

      doesnt look good! lol




      Originally Posted by DIABL0 View Post

      I've been buying / sending purchased data for almost 19 years.

      Assuming you are in the US, you just need to follow can-spam law.

      I mainly just send B2C data. What you are wanting to do is send B2B data. While I never advocate using a scraper for B2C data, you could use a scraper for B2B and validate it with a service like hunter.io.

      If your buying data, you could always just purchase a portion that is available and test it. I have no idea what exists for gift stores.

      For cleaning data you could use emailoversight.com or impressionwise.com
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      • Profile picture of the author DIABL0
        Originally Posted by NewParadigm View Post

        i did a test of 50 email addresses of a list and got these results

        Deliverable (12.1%)
        Risky (45.5%)
        Undeliverable (42.4%)

        doesnt look good! lol
        That certainly appears to be poor data.

        Was it supposed to be fresh?

        I only buy fresh data. I have billions of aged records, so I don't buy aged data.
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  • Profile picture of the author jdiefen
    Wow, that's awesome! Could you tell us here where to get the best email list service, and the price involve. Tnx.
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  • Profile picture of the author Emilia Jazz
    It's not completely "Wrong" to buy a database of emails. Many tools like Hubspot even provide 100 email Ids for campaigns in their free plan. In my opinion, it's just the site you get it from.
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  • Profile picture of the author vannguyen255
    Unless you send to subscribers, most emails go to spam box.
    I do not understand markers still use email-marketing
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    • Profile picture of the author Delboy Trotter
      Originally Posted by vannguyen255 View Post

      Unless you send to subscribers, most emails go to spam box.
      I do not understand markers still use email-marketing
      What I don't understand is why people still ask these questions on WF in 2019. I mean, that particular question has been asked and answered hundreds (if not thousands) of times.
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    • Profile picture of the author DIABL0
      Originally Posted by vannguyen255 View Post

      Unless you send to subscribers, most emails go to spam box.
      I do not understand markers still use email-marketing
      That's not true at all.

      As I said, I've been buying and sending purchased data for almost 19 years.

      I mainly buy what is called 3rd party data. Which is fresh / targeted email leads of users that have shown an interest in a specific niche or offer and have given permission to receive messages from third parties. You get the opt-in record of each user and it's 100% can-spam compliant.

      So while they are not subscribers, they are wanting to receive info on what they are interested in. From which I build open / clicker lists and while not as high quality as actual subscribers, it is much cheaper and far more scalable than traditional list building.

      Marketers use email marketing because it works. It still returns one of the highest (if not the highest) ROI of any marketing method. Plus, by building a list, you are building a true asset that can't be taken away from you. If you are using a 3rd party platform for your advertisng, you will always be at risk that they could one day make a change that adversely affects your ability to make a living / income.
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  • Profile picture of the author ANJANBD
    don't buy email list's, you will get $0 in returns. Try Quora Ads, you will get good result.
    good luck.
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    • Profile picture of the author ProducerK
      Originally Posted by ANJANBD View Post

      don't buy email list's, you will get $0 in returns. Try Quora Ads, you will get good result.
      good luck.
      Why do people in this forum constantly post idiotic statement with no bases or merit, and forces me to constantly troll then.

      Let me be blunt - You have no idea what you're talking about. Just because you are a total failure at email marketing, does not mean that everyone else is.

      Buying email lists is not for everyone, and like most businesses online, most people are going to fail at it.

      I, along with a few other dedicated posters in this forum have been doing this for over a decade and have generated millions and millions of dollars.

      Further to that, I can't imagine Quora Ads to show anywhere near the ROI that email does.
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      • Profile picture of the author ANJANBD
        thanks for your opinions. can you please explain me why buying email list's is good idea?
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        • Profile picture of the author ProducerK
          Originally Posted by ANJANBD View Post

          thanks for your opinions. can you please explain me why buying email list's is good idea?
          As I mentioned above, if you know what you are doing, are willing to put in the work and learn how email marketing to bulk and purchased lists actually works, you can generate millions upon millions of dollars.

          Like in most businesses, people are not willing to put in the time to learn, or put up the investment needed to get started, and people mistakenly think that email marketing to purchased lists is easy, its not.

          But, that does not mean it does not work. You just need to know and use the right steps in order to make it successful. Its also much faster to earn a bigger ROI then most other forms of online marketing, and sure it way faster then building your own list using PPC and other expensive traditional methods.

          Hope this helps to answer your question better.
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  • Profile picture of the author newbieleoling
    I get more success from ppc ads especially from Facebook ads. You can get many data about your audiences from fb ads. At the start you may lose some money, but once you gather enough data and know how to make use of the data the rest is about doing split test.

    By the way, back to your question. Don't buy solo ads leads, the conversation rate is really low. The better way is to find your niche influencer and pay them to send to their leads. This will convert better
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  • Profile picture of the author jossumpossum
    Banned
    Buying lists has not been a problem for me, it's just a matter of finding a high quality list. I've hired some of my employees to actually make lists for me so that I can ensure they're not being resold to anyone else. I've used two companies to outsource my mass emailing and social media (thecyberworkers.com and olympus-analytics.com). I still use the cyber one for setting up my mass cold emails. When you're dealing with bought lists, it's almost always a cold email situation. Cold emails aren't illegal but they're sketchy which is why I recommend outsourcing them, not only for legal purposes but just for the sake of having success. Also just stick to the spam laws.
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