33 replies
What is the definitive answer on buying an email list?

I have seen that it is illegal according to canspam to either buy or at least to email a bought list? How are email list brokers getting around this?

If not illegal, what questions do you ask of the email list provider to ensure the list is good and doesn't get you into trouble?, arent some flagged or your IP could be flagged as a spam sender?

We are looking to market to gift stores for a consumer home fragrance product is the end game here.
#buying #email #lists
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  • Profile picture of the author sn1b
    it isn't "illegal" but the use you're making of it can be. They are easier and cheaper ways to gather email adresses. Just don't buy those lists from sellers who already sold them to x1000 hoping customers with for sure, 0 return.
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    • Profile picture of the author NewParadigm
      how do you vet lists and providers to ensure a clean list? thanks
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  • Profile picture of the author DIABL0
    I've been buying / sending purchased data for almost 19 years.

    Assuming you are in the US, you just need to follow can-spam law.

    I mainly just send B2C data. What you are wanting to do is send B2B data. While I never advocate using a scraper for B2C data, you could use a scraper for B2B and validate it with a service like hunter.io.

    If your buying data, you could always just purchase a portion that is available and test it. I have no idea what exists for gift stores.

    For cleaning data you could use emailoversight.com or impressionwise.com
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    • Profile picture of the author NewParadigm
      i did a test of 50 email addresses of a list and got these results

      Deliverable (12.1%)
      Risky (45.5%)
      Undeliverable (42.4%)

      doesnt look good! lol




      Originally Posted by DIABL0 View Post

      I've been buying / sending purchased data for almost 19 years.

      Assuming you are in the US, you just need to follow can-spam law.

      I mainly just send B2C data. What you are wanting to do is send B2B data. While I never advocate using a scraper for B2C data, you could use a scraper for B2B and validate it with a service like hunter.io.

      If your buying data, you could always just purchase a portion that is available and test it. I have no idea what exists for gift stores.

      For cleaning data you could use emailoversight.com or impressionwise.com
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      • Profile picture of the author DIABL0
        Originally Posted by NewParadigm View Post

        i did a test of 50 email addresses of a list and got these results

        Deliverable (12.1%)
        Risky (45.5%)
        Undeliverable (42.4%)

        doesnt look good! lol
        That certainly appears to be poor data.

        Was it supposed to be fresh?

        I only buy fresh data. I have billions of aged records, so I don't buy aged data.
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        • Hey dude ,may I ask where is a good place to buy them from ?

          I am a developer and I mostly scrape for data ,but I want to buy as well sometimes .
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      • Profile picture of the author Wil2019
        Hello NewParadigm,
        It seems like you don't get your NICHE email. It goes like this if I am a butcher and you sent me emails about your office supplies products, of course as a butcher, I will never take a look at them; However, if your email is about iron butcher knife, well well, of course, I will open the email to take a look.
        So I will recommend you try to find an email list in your NICHE and give it a spin. I am sure you will have a better outcome.

        Wil
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  • Profile picture of the author jdiefen
    Wow, that's awesome! Could you tell us here where to get the best email list service, and the price involve. Tnx.
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  • Profile picture of the author Emilia Jazz
    It's not completely "Wrong" to buy a database of emails. Many tools like Hubspot even provide 100 email Ids for campaigns in their free plan. In my opinion, it's just the site you get it from.
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  • Profile picture of the author vannguyen255
    Unless you send to subscribers, most emails go to spam box.
    I do not understand markers still use email-marketing
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    • Profile picture of the author Delboy Trotter
      Originally Posted by vannguyen255 View Post

      Unless you send to subscribers, most emails go to spam box.
      I do not understand markers still use email-marketing
      What I don't understand is why people still ask these questions on WF in 2019. I mean, that particular question has been asked and answered hundreds (if not thousands) of times.
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    • Profile picture of the author DIABL0
      Originally Posted by vannguyen255 View Post

      Unless you send to subscribers, most emails go to spam box.
      I do not understand markers still use email-marketing
      That's not true at all.

      As I said, I've been buying and sending purchased data for almost 19 years.

      I mainly buy what is called 3rd party data. Which is fresh / targeted email leads of users that have shown an interest in a specific niche or offer and have given permission to receive messages from third parties. You get the opt-in record of each user and it's 100% can-spam compliant.

      So while they are not subscribers, they are wanting to receive info on what they are interested in. From which I build open / clicker lists and while not as high quality as actual subscribers, it is much cheaper and far more scalable than traditional list building.

      Marketers use email marketing because it works. It still returns one of the highest (if not the highest) ROI of any marketing method. Plus, by building a list, you are building a true asset that can't be taken away from you. If you are using a 3rd party platform for your advertisng, you will always be at risk that they could one day make a change that adversely affects your ability to make a living / income.
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      • Profile picture of the author LightSpeed Guy
        So where can someone buy these 3rd Party Data that are compliant and reliable?

        Can you recommend where to buy these compliant data?
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  • Profile picture of the author ANJANBD
    don't buy email list's, you will get $0 in returns. Try Quora Ads, you will get good result.
    good luck.
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    • Profile picture of the author ProducerK
      Originally Posted by ANJANBD View Post

      don't buy email list's, you will get $0 in returns. Try Quora Ads, you will get good result.
      good luck.
      Why do people in this forum constantly post idiotic statement with no bases or merit, and forces me to constantly troll then.

      Let me be blunt - You have no idea what you're talking about. Just because you are a total failure at email marketing, does not mean that everyone else is.

      Buying email lists is not for everyone, and like most businesses online, most people are going to fail at it.

      I, along with a few other dedicated posters in this forum have been doing this for over a decade and have generated millions and millions of dollars.

      Further to that, I can't imagine Quora Ads to show anywhere near the ROI that email does.
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      • Profile picture of the author ANJANBD
        thanks for your opinions. can you please explain me why buying email list's is good idea?
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        • Profile picture of the author ProducerK
          Originally Posted by ANJANBD View Post

          thanks for your opinions. can you please explain me why buying email list's is good idea?
          As I mentioned above, if you know what you are doing, are willing to put in the work and learn how email marketing to bulk and purchased lists actually works, you can generate millions upon millions of dollars.

          Like in most businesses, people are not willing to put in the time to learn, or put up the investment needed to get started, and people mistakenly think that email marketing to purchased lists is easy, its not.

          But, that does not mean it does not work. You just need to know and use the right steps in order to make it successful. Its also much faster to earn a bigger ROI then most other forms of online marketing, and sure it way faster then building your own list using PPC and other expensive traditional methods.

          Hope this helps to answer your question better.
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  • Profile picture of the author newbieleoling
    I get more success from ppc ads especially from Facebook ads. You can get many data about your audiences from fb ads. At the start you may lose some money, but once you gather enough data and know how to make use of the data the rest is about doing split test.

    By the way, back to your question. Don't buy solo ads leads, the conversation rate is really low. The better way is to find your niche influencer and pay them to send to their leads. This will convert better
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  • Profile picture of the author seoman2018
    This is a very grey area of legislation. I would stay totally clear of purchased lists, they are poor quality and can get you in a lot of hot water.
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    • Profile picture of the author DIABL0
      Originally Posted by seoman2018 View Post

      This is a very grey area of legislation. I would stay totally clear of purchased lists, they are poor quality and can get you in a lot of hot water.
      That's not true at all. While each country basically has it's own law. Here in the US you just need to follow Can-Spam law which is very easy to do.
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  • Profile picture of the author AlextheG
    buying an email list is not entirely wrong thing to do, if you want to quickly promote your site its ok thing to do, however no export of email marketing will advice you to by email list because in long run it won't benefit you, it will be great if you build your data on your on so you can achieve high deliverability, and great ROI
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  • Profile picture of the author LindyUK
    Hello

    Like ProducerK I get peed off with all the misinformation posted in the WF. It's often like the blind leading the blind, most knowing nothing and teaching each other the same.

    We own an Agency with a turnover of more than US$21 Million a year, so I think we know a little bit about IM.

    We mainly generate lists for our own mailings but we also purchase some email lists to use for our clients. We buy them from professional email list brokers who specialize in B2B email lists.

    Email campaigns are just as effective today as they ever where, if you know what you are doing. We encourage all of our clients to build email lists of their clients/customers, so they can maintain regular contact with newsletters and offers. We run many of these campaigns for our Agency clients.

    Cheers
    Lindy
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  • Profile picture of the author worldofbusiness
    As a lot of the people have already mentioned, buying is illegal. But since you know this, I won't waste time emphasizing that.

    If you are going to buy a list, here are the major considerations:
    1) It is likely that a spam trap exists
    2) The list has likely been sold multiple times, making the engagement rates of the recipients very very low.

    It doesn't matter what you ask the sellers. You have no way of corroborating any claims that they make.
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    • Profile picture of the author DIABL0
      Originally Posted by worldofbusiness View Post

      As a lot of the people have already mentioned, buying is illegal. But since you know this, I won't waste time emphasizing that.

      If you are going to buy a list, here are the major considerations:
      1) It is likely that a spam trap exists
      2) The list has likely been sold multiple times, making the engagement rates of the recipients very very low.

      It doesn't matter what you ask the sellers. You have no way of corroborating any claims that they make.
      Buying email data isn't illegal.

      Any data you buy, you should have it cleaned by a reputable list hygiene service.

      Most data isn't exclusive, but it's irrelevant because it can be far more cost-effective and scalable VS building opt-in. Those that don't mail, just don't get it.

      Buy a sample and test it because while there are a lot of totally legit data brokers, there are shady ones too.
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  • Profile picture of the author Wil2019
    LightSpeed,
    It will depend on the type of business or product you are selling. For instance if you have Internet Marketing Software to sell, you would want email list of looking or interested in Internet Marketing. Hope that helps
    Wil
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  • Profile picture of the author austinflowers
    Email deliverability is pretty complicated, here's a good link that gives you an idea of what's involved. From looking at your numbers though, it doesn't seem like you have a great list.

    https://mxtoolbox.com/c/products/deliverycenter

    One way to get a really good list is to find the tradeshow that your target market attends and then buy the email list from the company who organizes the entire event. That list will include the email and contact information for the owners who rented booths and it might include attendees. It's obviously not your entire industry but it'll at least be current and will be owners who are actively investing in their business.

    With your current approach, your email service might not like you, even if all your email addresses are valid, because if those recipients don't remember signing up for your list, the bottom line is that they are going to behave like they don't remember signing up for your list. Meaning, a percentage of people will not even open your email because they don't recognize you. This percentage will for sure be a different percentage than if you were to send an email to a list of people who did signup to be in your email list. The email company, in addition to the technology companies that are responsible for getting your emails to the recipients, these people see a lot of emails being sent so they probably have a good idea of what's going on, just by looking at the numbers and the way people respond to your email.

    This isn't the entire email process, I'm just trying to illustrate how easy it is to determine if you're list was purchased or built by you. Even if you write the best subject line and a lot of people open the email, there are still other ways to determine what's going on.
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  • Profile picture of the author Forster
    It depends on the price. If it's cheap enough, it's worth a shot. If you are buying lists, you should start small to check bounce rates and see if their lists are junk. That said, there are so many services that let you export thousands of qualified leads which have a much higher deliverable % so I stay away from this.

    The laws mostly concern how you message, not how you get email addresses.
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  • Profile picture of the author Chris-
    It really depends how the list was obtained. If it was just scraped from somewhere, then it is illegal to email to it, and a very bad idea anyway because it will decrease the deliverability score of your domain because most of the emails will go into the spam folder or be deleted automatically.

    BUT, it IS possible to buy lists of real opt-in leads.

    The problem is, you have to know which is which . . . a lot of people selling "leads" are really selling prospects that they have scraped. But they won't tell you that.

    So you need to find someone experienced, professional, and recommended by others, to buy a list from. Then you need to test it at small volume, then gradually increase volume and make sure the open rate and click-rate stay the same (at some point, even the best list brokers might start adding false emails into the list if they don't actually have the volume you want, so always test, don't assume).

    Chris
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  • Profile picture of the author deu12000
    If you're sending emails cold, you never want to send from your main domain or hosting. Even if you don't get any complaints on the first send, odds are you're going to get your IP or domain blacklisted if you continue sending.
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  • As far as I am aware it is not illegal.
    Many Companies do this all the time.

    The trick is finding a good reputable source, as many are crap or over used.
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  • Profile picture of the author mikec2010
    Don't buy unsanitized email list from public. Make sure the vendor has a report run on major email cleaning service such as MailboxValidator, ZeroBounce or Bounceless.

    1M undeliverable email is worst than 100 good email.
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  • Profile picture of the author ziom1525
    Im unsing my own contact form lists, they are even better than normal emails adress.
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  • Profile picture of the author pheonix44
    In my opinion buying an email list is high risk and low reward. I've seen that it's much better to try and do a joint venture with someone who already has a targeted email list. Yes I know this can be tough, but think about it and try to find marketers at your level (list size) or a little above who may be willing to work with you. This way you can leverage their list size to build your own and they can do the same. You can use forums like this one in order to get started or find other IM forums to search out people with lists where you can network with them.
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  • Profile picture of the author moneycov2
    It is a 50/50 thing. My advice you purchase an email that is good, use cleaner to remove the bad ones. Ensure you rise it over and over till you get the juicy and active ones with you. Then, you can promote to the list using cool emailing technics.

    I tried it over and over. It works like magic when you understand how to crush it.
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