I have a small niche website and in the past 2 years, I have put some more effort into polishing my email marketing for it. Now as I see the stats I see that half of the sales come from email. (yes I'm kicking myself in the butt for not doing it earlier ).
I think that is because I actually did a regular email sequence of 2 - 3 emails per week in the course fo a year. That all seems fine and dandy, but I'm trying to come up with something on how to properly end the sequence. In other words - what the last email should be.
I will do occasional broadcast emails, probably 3-4 times a year, but I think also that I should let my people know that they have reached the end of the regular automated sequence.
Could you give me some practical ideas on how to best do it? Should I congratulate them and give them some discount or actually try to sell them if they still haven't bought? I'm using MailChimp and I can segment them in various ways.
So I'm open to all kinds of suggestions.
Cheers and happy upcoming Hallowin.