Some ideas on how to best end an email sequence ???

I can only give you generic "customer retention" advice based on your question, because I have no idea what your relationship is with your audience.

A lot of it depends on the type of messages you've been sending, and the responses you've been getting over the years.


Were your messages mostly informational, or educational?

Were they straight sales messages with straight forward offers?

Were they friendly and casual in tone? Or more business-like and professional?

Did anyone ever personally reply to your emails?


Any of these questions could play a factor in how you choose to communicate with your tribe.

Generally speaking, "Authenticity" and "Consistency" is key.

If you want your best chance of maintaining rapport with them, then whatever you've been doing up till now, I would recommend keeping the tonality consistent in your farewell address.


As far as your farewell message... Maybe you can tell them that you're cutting back on the emails so you can focus on creating more value through other means? Then ask them what kind of products they would like you to create for them? (getting people involved with your decision making can make people feel important, and often helps with the loyalty factor)

Some people will respect you for it, and some people will drop off the list (which can happen no matter what you do).


Just keep in mind, the less you communicate with people the better chance that they'll forget all about you. So if you're going to surrender the frequency factor of your engagement, then you'll want to make sure you replace it with the high intensity factor in your quarterly newsletters. (Make it big, bold and powerful. Otherwise most people will probably forget who you are within a short amount of time)


I do have one question though... If half of your sales are coming from your email list, why are you stopping?
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@SARubin

First, thank you for your effort and thorough reply.

To your questions:



Mostly educational in the form of articles and "how to" type emails with CTA pitch for a relevant product at the end of each. Actually none of those emails is just selling them. More the opposite - I just have several emails that are just content without selling them anything. Friendly casual tone, as to a friend and yes some people reply and ask further questions once in a while.


I just ran out of ideas for topics of what should I write, and frankly I'm getting already a bit bored of the niche itself.

Why end the sequence?


If they're still on your list that far on, they never read your emails or they have some interest.


The useful thing is to assume interest and resume the sequence.


You might want to not just sent the 1st email but another email that said something on the lines of


A while back you expressed interest in blah, blah, blah. Here's a something that addresses related issue blah, blah, blah and send them the first email they ever got after Thank You For Signing Up to My List.


Then the 2nd, and 3rd.


And track separately from the people who get the sequence the first time (if anybody buys from the rerun, keep rerunning. If nobody buys, you lost nothing but some bandwidth.

Agree totally with DABK... in many circles it would be called "resetting." You have a collection of previously sent e-mails... maybe a slight remix or update and out they go again and see what happens.

I always suggest emailing your list daily. If you have been mailing them 2-3 times a week and have seen great results, just imagine if you do that every single day!

As far as ending the automated sequence, if you do end it, I would end it with a last chance offer with scarcity and urgency built into it.

On the other hand, instead of ending your automated follow up, you could run A/B split tests with broadcast emails, and then add the winners to your automated sequence.