Improving your email deliverability rate

by WF- Enzo Administrator
4 replies
Marketers often have a habit of continually sending email campaigns while forgetting if these emails were delivered straight to their recipients' inbox. That is a waste of resources. I, in particular, pay attention to these two factors to increase my email deliverability.

Consistency and volume

Don't send out emails in random intervals because it's what spammers often do. Instead, use a tool that allows you to send emails in increasing intervals.

Bounce rates

Your email recipient list might have address which don't exist, hence they'll bounce. The higher your bounce rate, the lower your domain reputation is so to keep bounced emails low, ensure the veracity of email addresses. Double check spellings and domains as there might be misspells or wrongly-used email punctuations (full stops and hyphens in particular).


What about you? How do you make sure your emails are delivered to your recipients' mailbox, and not the Other/Clutter or Junk/Spam? How do you improve your email deliverability?
#deliverability #email #improving #marketing #rate
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  • Profile picture of the author John Bauer
    My email list is less than 2000, so I'm using the free version of MailChimp, I check all the specifics of whether it's delivered? opened? etc.
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    • Profile picture of the author blackbelt
      I clean my list every 30 days.unopens do not stay on my list.
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      • Profile picture of the author DIABL0
        Originally Posted by blackbelt View Post

        I clean my list every 30 days.unopens do not stay on my list.

        Deliverability consultants will tell you that best practice is to do this every 30 days. However, if you have good open rates, you can get away with stretching it out much longer.

        It's when your open rates are really low that it's important.

        You could also move your unopens to another service and if you have problems with deliverability it's not a big deal since you were going to dump them anyway.
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  • Originally Posted by WF- Enzo View Post


    What about you? How do you make sure your emails are delivered to your recipients' mailbox, and not the Other/Clutter or Junk/Spam? How do you improve your email deliverability?

    By making sure I don't build a list of flaky, scatter-brained peasants who can't control their dopamine urges.
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