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Do I really need my email autoresponder?

by Letsurf
2 replies
I own a saas company and sending emails to users is part of the onboarding process. User signs up for free trial, web app sends email to them and they are added to my autoresponder convertkit to a marketing sequence. For example 15 days after free trial sign up they get an email "You're two weeks into your free trial...".
The problem is if user calls and requests an extension then I extend their free trial in the web app but it does nothing to the sequence in convertkit. So user ends up getting emails with incorrect dates or saying their trial has ended when actually it hasn't.
I've thought about setting up all the email in my web app but then I don't have the marketing automation, tagging, and other features that convertkit has.
Does anyone know how larger saas companies handle automatic transactional and marketing email? Should I just learn to use convertkit and my web app together or try to integrate sendgrid or some other platform for more seamless automation?
#autoresponder #email
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  • Profile picture of the author schttrj
    You should probably have the email autoresponder system (at least, for the transactional emails) integrated into your application. For that, the best way is to pay for an email SMTP server, whether a third party service or buy a server and set up on your own.
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    • Profile picture of the author helisell
      Originally Posted by schttrj View Post

      You should probably have the email autoresponder system (at least, for the transactional emails) integrated into your application. For that, the best way is to pay for an email SMTP server, whether a third party service or buy a server and set up on your own.
      Just sign up for an autoresponder that will do everything you need to do for about $20 a month.

      I've used aweber for 15 years and built a genuine residual income business. If I lost everything but I still had my aweber account i'd be back in business within hours.
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      Making Calls To Sell Something? What are you actually saying?
      Is there any room for improvement? Want to find out?

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