Best Email List Management Tool?

2 replies
Hey all,

I will make this short and sweet.

What is the best list management program that has the lowest probability of getting marked as spam?

I am managing a client's list right now and the platform they are using (snapretail) automatically gets flagged as a spam by gmail, regardless of content

Just wanted to see what you all thought
#email #list #management #tool
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  • Profile picture of the author Chris-
    What you need to do is improve your deliverability (domain email score) . . .

    If most emails go into spam folders, then your deliverability will decrease, and that's a downward spiral.

    But if most of your emails get opened, then your deliverability increases getting even more of your emails into inboxes, and it's an upward spiral.

    So what you need to do is make sure your list is clean (use a good list-cleaning service, recommended by your mailing-list management system), then move any subscriber who hasn't opened any emails for a month or so, to another list where you only contact them once every few months, asking them if they would still like to receive emails from you. That way your deliverability will improve continually.

    Chris
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  • Profile picture of the author DIABL0
    Regardless of what you use to mail with, if your mail is going to the spam folders, you need to look at the following...

    1) Back-end setup: spf, dkim, rdns, etc...
    2) IP / domain reputation: any domain / IP that is associated with the mailing. Also test username.
    3) Content: everything in the message body / mailing address, subject line, plus your template.

    I've been mailing for over 19 years and the above always works. You just need to test everything step-by-step and isolate the problem and fix it.
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    How to Build LARGE EMAIL LISTS on a Budget and MONETIZE Like a PRO
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