Can you make money just with email marketing

I've been promoting affiliate / CPA offers for 19 years via email. However, I don't use solo ads or promote IM/MMO offers. Which I'm guessing is what you are wanting to do since you're asking about solo ads.

I heavily promote PPL (pay per lead...lead generation) offers. This is because there is no credit card / purchase required to complete an offer. All a user has to do is fill out a form, so conversion rates are typically much higher compared to offers that require a sale to be made.

I favor offers that have a make, get or save money benefit to them, as they have overall worked the best. They also tend to have the greatest mass appeal (will be of interest to a large general audience), so the potential exists to produce high volume and they are fairly easy to cross-promote on the back-end.

Some of the verticals (niches) I have done extremely well with are: education, insurance, loans, debt, credit, mortgage, assistance, discount offers, homeowner offers, etc...

The bulk of the PPL offers that I promote pay $20-$40 per lead, but I also promote offers that pay more and less. You don't want to get too caught up on what an offer pays because how well it converts is just as important. For example, if you have an offer that pays $9, but if it converts at 2X or more of a $20 offer, then it will perform about the same or possibly better. At the same time, if you have an offer that pays $90 and it converts poorly, it may not even be worth promoting.

I have also done just as good with dating website sign-ups and pretty good with free trial + S/H offers. I also promote a very limited number of offers that are straight sales. For them, mass appeal is still the number one thing I look for and I also look for one of the following...

1) The product is new and/or novel-unique and you can't purchase it locally or even something similar. I don't waste my time with it once something similar shows up in Walmart.

2) The buyer can truly get what is being offered at a decent discount.

3) Solves a house is on fire type problem.

However, I mainly promote non-PPL offers on the backend.

Bottom line, it's far easier to get someone fill out a short form than to get them to pull out their credit card and make a purchase. So why struggle with trying to sell this or that, when you can provide free information that users want/need and get paid well doing it.

I drive traffic and build responsive email lists by acquiring different forms of email data. Essentially what I'm really doing is monetizing the data using PPL offers.

Fresh / targeted 3rd party data, which is email leads of users that have shown an interest in a specific PPL niche or offer and have given permission to receive messages from third parties. You get the opt-in record of each user and it's 100% can-spam compliant.

Generate real-time Co-reg, which works by placing an ad for a specific PPL offer on a co-registration network and their publishers display it and users that view the ad can request more info about the offer. When a user requests more info, their contact info is automatically imported into your ESP (autoresponder) account / campaign and they are immediately sent details regarding the offer, along with future follow-up messages. You pay on a per lead basis.

There is also rev-share data, which is basically 3rd party data (typically fresh / targeted) that you get for $0 upfront costs and you split the revenue generated from sending it with the data provider. Those that provide rev-share are typically just aggregating the data and aren't marketers and provide it to those that know how to monetize it.

So with the above, I am getting fresh / targeted leads specifically for the PPL offers I'm promoting. However, they are not typically as responsive as a high-quality opt-in list that you build yourself. So to compensate for this you need to work with higher volume. This is not a big deal since the cost is much cheaper and highly scalable compared to traditional list building methods.

When mailing, you want to skim off the top any fast-track conversions and then for long-term success, you want to always be collecting your opens / clickers, segmenting and removing unresponsive users...converting the leads from quantity to quality and into responsive lists. Which you can then also cross-promote other offers on the back-end.

So basically the real reason I promote PPL offers because they provide the path of least resistance to generating conversions / $$$ and converting the data into cash-producing assets.

There's actually more to it than it sounds, but done right it can be extremely profitable. Everyone that I know that is in the business and knows what they are doing, for the most part, does 6-7 figures. While that's a huge range, much comes down to one's ability to scale and effectively build / manage the infrastructure needed to scale.

One other thing. Once you have experience promoting PPL/CPA offers via email, you can also find companies that have opt-in and/or buyer lists that do little with them or nothing at all via email marketing and help them fully monetize their data.

These are mainly companies that call all the users and or don't know anything about promoting affiliate / CPA offers. This requires more work because you have to find the companies, wherewith the other options above it's easy to get access to data. This is what would be considered 2nd party data, as you manage the companies data and monetize it for a percentage of the net profits generated.

Something to think about.

A solo ad is used to build a LIST . . . trying to use it to sell something directly is not a good idea.

Yes, there are CPA offers which you can use directly in emails, so it's certainly possible, although it is likely to need testing to make it profitable (as most things do in internet-marketing).

Chris

Yes you can definitely make money depending on the solo vendors you choose, you can also sell solos and make money. so yes its a 100% reliable business provided your quality of click is good.

everything is possible

Its possible your email marketing efforts will pay off depending on how well you gauge your open and closed rates, how well your products sell at certain times so forth and so on. So much goes into email marketing and with the right instrument or platform to track your data, you should be able to gather enough information to mmake some serious money for the long haul.

In order to make some serious cash, you will need to first need to make a huge list. You can use the solo ads to make a huge list and then market the people on your list your CPA and affiliate offers.

Marketing to solo ads is easy. A great way to market them effectively is to use a squeeze page or affiliate offer that has them sign up for free. Utilizing a free give away will allow a potential customer to be happy about their free gift and maybe check out your future offer because you gave them a tool or information that worked and helped them grow their business or business mindset for free.

One thing to keep in mind also is when you use a solo ad, a person is going to look at the ad a lot faster than an email maerketing campaign. The person you who reads your personal emails knows you and is more inclined to look at your offer more intensely where as a solo ad you have to grab their attention with a colorful or some other method that will make them want to see what you are offering.

Making money on the internet is easy. Its definately possible to make money with just an email marketing campaign, however incorporating all aspects of the internet and what have you will grow your business into a sustainable income source to make a living off of.

It is not easy to make money without building a list and using email marketing. If you send people to your website or offer. There are 99% chances that they might not buy your product/offer. Building your listen by capturing their emails allows you to send them promotional emails for your products so many times. Most of them buy when they have seen a product 7 times or more.

You can make money on a long run through email marketing. Make sure you add more value to your subscribers, don't only send them promotional emails.. send some content email twice a week where you teach them about something. Also send relationship emails twice a week where you build relationships with them by inviting them to your wold so they can know you. Email marketing is underrated and most affiliates struggle because they lack the knowledge about email marketing.