Here are some of the most common email marketing mistakes

by WF- Enzo Administrator
21 replies
Sending emails, particularly cold emails, can be tricky. Do it correctly and you'll have high conversion rates. Do it wrong, and your emails are automatically filtered out to Junk.

Wrong target

And hence, wrong recipients. As one of the most crucial elements in email marketing, it is important that you curate your email database for quality leads. For example, if you're selling an ERP software, your target should be accounting professionals and not first-time mums. Make sure too, that crucial business decision makers are included in the list.

Email is too long

No one has the patience to write an email that's longer than Othello. Keep your message concise yet engaging. Key details must be broken down to bulleted points, while body copies should be limited to a few paragraphs.

No personalization

Studies show that personalized emails have 26% higher open rates when compared to generic, non-personalized emails. Using your subscriber's first name (e.g. Steve, here are new recommendations for you) is sure to pique your recipient's attention, and will make the feel like you are directly talking to them.
#common #email #marketing #mistakes
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  • Profile picture of the author DIABL0
    I've always looked at the purpose of email copy being to get the click and not to sell.

    So if you're promoting affiliate / CPA offers, you don't need great copywriting skills. You just need to create enough curiosity to get the click.
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    • Originally Posted by DIABL0 View Post

      I've always looked at the purpose of email copy being to get the click and not to sell.

      So if you're promoting affiliate / CPA offers, you don't need great copywriting skills. You just need to create enough curiosity to get the click.

      I understand that approach for CPA, but for affiliate marketers, I think writing for the click, and taking people out of their inbox prematurely, is a bad idea.

      I mean, if we aren't building a relationship with people and just sending them to offers, what's the point of building the list in the first place? May as well just send that traffic directly to a sales page.

      I agree you don't need copy skills. Copywriting in email can work against you in most cases, especially when you don't have the chops to pull it off. Best just be yourself and talk to people like they are human beings.
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      • Profile picture of the author DIABL0
        Originally Posted by Declan O Flaherty View Post

        I understand that approach for CPA, but for affiliate marketers, I think writing for the click, and taking people out of their inbox prematurely, is a bad idea.

        I mean, if we aren't building a relationship with people and just sending them to offers, what's the point of building the list in the first place? May as well just send that traffic directly to a sales page.

        I agree you don't need copy skills. Copywriting in email can work against you in most cases, especially when you don't have the chops to pull it off. Best just be yourself and talk to people like they are human beings.
        My core business is generating leads for niches that have mass appeal. So building a relationship with users on a list isn't required and is just a means of driving traffic.

        I also don't look at affiliate marketing the same, it just positioning to the advertiser to me. Wherewith CPA offers, I'm always working with a network and they are a step between me and the advertiser and the network is basically the affiliate. With affiliate marketing, I'm the affiliate and work directly with the advertiser and can have some perks over working with a CPA network.
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    • Profile picture of the author domainiac
      Originally Posted by DIABL0 View Post

      I've always looked at the purpose of email copy being to get the click and not to sell.

      So if you're promoting affiliate / CPA offers, you don't need great copywriting skills. You just need to create enough curiosity to get the click.
      I 100% agree. Especially if you have a strong lead gen plan.
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    • Profile picture of the author LEE BYRON
      You know nothing about content marketing.
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  • Profile picture of the author akita
    Thoughts on the length of subject lines?
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  • Profile picture of the author Tshep0325
    The other mistake that most Affiliates make is forgetting that behind every subscriber is a person. So as an affiliate you must also consider that not only send out too many promotional emails.

    Start adding more value and building solid relationships with your email list subscribers, be personal, share some of your exciting life events. Make them look forward in opening your emails.The more you add value to them and building relationships the more you profit.
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  • Profile picture of the author akshay7
    True. Some more suggestions -

    Not warming up your email outbox

    Don't start sending thousands of emails daily out of the blue. Start with 10 emails a day and build up slowly. Keep your domain reputation up for best delivery rates.

    Follow ups

    3rd or 4th email are the ones which get the most replies. So don't stop after the first email, schedule the follow up chain in advance.
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  • Profile picture of the author Isabella P
    I've found that usually following up 3 times is the sweet spot to warming up those cold emails. People are generally quite busy and may forget to respond. So, a few gentle reminders may show the recipient of the email that you're genuinely interested in working with them.
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  • Profile picture of the author spartan14
    And always deliver value in your email and not trying just to sell will make a diference
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  • Profile picture of the author hsingh91
    Sufficient and only relevant content required in the email. Don't try to be over smart because if the customer see only reasonable content and offer in the email, then he/she can click on the email.
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  • Profile picture of the author Angelina Gil
    Exactly, personalized emails have more chances of being open at the recipient's side, because it directly conveys address to them, in front of bulk emails.

    Make sure that you promote your products and services in the right and precise manner that don't feel bored reading your email to the recipient.

    Create a stunning and attractive subject line that can grab your customer's attention even in 1000 of the emails also.

    Thank you.
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  • Profile picture of the author dominicwhittaker
    I agree Declan, who I have been a fan of for years. Cookie cutter BS emails in the IM space just dont cut it anymore, its oversaturated. Need to give a bit of yourself and be unique to stand out as something your list actually want to open and read on a daily basis
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  • Profile picture of the author Primitivesense
    This is perfect! Personalised emails are so important now. I know from my own experience that I open more emails that are personal to me. I like to see my name used, previous things ive bought that I might like, not too formal and personal deals etc. Does anyone have any tips on how to grow your email list (we try scout and use social media etc but is there other methods?)
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  • Profile picture of the author surfer30
    Personalized emails, writing like you are talking to a friend works well. Focus on educating and proving so much value. Building trust is the most important thing in email marketing, so do it as it takes time.
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  • Profile picture of the author TobiMDD
    Originally Posted by WF- Enzo View Post

    Email is too long

    No one has the patience to write an email that's longer than Othello. Keep your message concise yet engaging. Key details must be broken down to bulleted points, while body copies should be limited to a few paragraphs.

    Might be true but I also saw successful internet marketing 'gurus' writing very long emails.


    I guess it kinda depends on your message or your story you want to deliver to your subscribers.
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  • Profile picture of the author ItsDubC
    I always thought it was a mistake to send follow up emails more than once per day (so as not to annoy subscribers) but I recently got on a list where I am essentially sent three emails spaced an hour apart every morning and then three more at night. The marketer is doing very well for himself, so it's working for him.
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    • Profile picture of the author Perimeter 81
      Sounds interesting @ItsDubC. What kind of product is this?
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      • Profile picture of the author ItsDubC
        It's a kind of done-for-you online bizopp opportunity. I was kind of skeptical at first but I made my first commission right at 24 hrs after signing up lol

        Originally Posted by Perimeter 81 View Post

        Sounds interesting @ItsDubC. What kind of product is this?
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    • Profile picture of the author talfighel
      I've seen both long and short emails so there is no rule or "law"on that.

      Originally Posted by ItsDubC View Post

      I always thought it was a
      mistake to send follow up emails more than once per day (so as not to annoy subscribers) but I recently got on a list where I am essentially sent three emails spaced an hour apart every morning and then three more at night. The marketer is doing very well for himself, so it's working for him.
      Some very successful affiliates send out 2-3 emails per day while others do 1 email every other day.

      You have to see what works for you.
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  • Profile picture of the author Perimeter 81
    Personalized emails definitely*work much better. I'm always taking into consideration that my prospects get dozens of*emails a day and I want to stand out among all other emails, therefore the email subject has to be personalized and touch the paint point.
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