Are a lot of email marketers hypocrites, or just flat out liars?
Give value they say. Treat your subscribers like human beings and not as numbers.
But when I look at their squeeze pages, they have nothing but a hyped up headline and a sign up form.
The offer is vague. The claim big. And they hide the details of the offer behind a wall of curiosity.
You see these squeeze pages everywhere, right?
So, if you use blind copy squeeze pages to build your list; how easy is it to then build a relationship with the people who signed up?
And... if you land on these squeeze pages yourself, and sign up for the free offer, how likely are you to trust that person who hid the details of the offer from you... until after you gave them your contact details?
Is it hypocritical to say you want to help people; that you have their best interests at heart, but then ask them for their contact details in exchange for a "blind" offer with a big claim?
What are your thoughts?
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