Need some advice tracking opt-ins with Analytics goals

2 replies

I am trying to track email opt-ins with Google Analytics but looks like I did something wrong setting up the Goal.

I set destination "equal to" /thanks and got some subscribers thereafter, but in GA it shows 0 conversions.

Should I add a slash to the end of /thanks as in browser it is /thanks/

And how about adding a full url to the destination field, I saw one tutorial on net where full url was added (it was a fixed url)

The lead capture page tracking itself is working properly, I have a simple html page where I added Analytics tracking code.

Any advice is appreciated.

#advice #analytics #goals #optins #tracking
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  • Profile picture of the author hittjw

    There are several approaches, depending on a few factors. 1) You can use a destination goal in Google Analytics, I use regular expression "(.*)/thanks-(.*)" or 2) You can use an event from your CRM tool. You can use both when setting up goals for a more complex site.

    For the first, I'm looking for a prefix that contains "thanks" early in the landing page. The lead gets to this page via an opt-in on Aweber (or Infusionsoft, ...) The Google Analytics tracking code needs setup correctly.

    You'll be able to use Google Analytics UTM to drive traffic to your site, the prospect lands on a page then opts-in, finally they are redirected to the thank you page. The UTM only goes on the beginning, the goal is a destination goal, and no UTM on the redirect page.

    In most cases this works. But a lot can go wrong. That's why ...

    With some CRM tools you can use Zapier to event trigger a Google Analytics goal completion. You'll be able to confirm the lead is in your system before posting the goal. Some platforms do this with visitor tagging and can even add them to an audience on social media.

    The key is to use goals only on track lead conversion and sales conversion, but not incoming landing. Google Analytics takes care of that for you. Too many goals clutters up reports. Goal and eCommerce conversion reports do really well when goals are setup right.

    Hope that gets you started. Write if you have questions.


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  • Profile picture of the author agmccall
    not sure what autoresponder you are using. But with Aweber they provide tracking.


    "If you really look closely, most overnight successes took a long time" ~Steve Jobs~

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