Should you slowly step away from email marketing?

by WF- Enzo Administrator
34 replies
Reaching out to customers has never been faster and agile than before. Remember the days of yore when marketers had to include inserts inside that latest magazine subscription you just paid for? Now, it's as simple as entering your email to sign up for newsletters.



And email is still the primary driver of communication. I, for one, always read emails on my personal inbox for updates. Salespeople constantly email their clients for updates and then some.

But email works

And yes, indeed it does. We all check our emails several times a day - when we wake up, when stuck in traffic, when eating lunch. All sorts.

And not everyone would want to receive marketing solicitations sent via Messenger or WhatsApp. You might even get blocked for doing just that. To quickly summarise it - email is email.

Other medium would eventually take over

And this partly correct, especially when you're trying to communicate with a decision-maker. Majority of businesses often have loads of email coming in their inboxes, and the more emails they receive the lesser chance your paltry email is read, no matter how good the writing is.

It's all about oversaturation. Need to quickly advertise your new SEO course? Email. Looking for content writers? Email. Everywhere I go emails always arrive. People eventually get tired of reading whatever email they receive, hence the automatic trip to the Trash items.

There are alternatives

No, I still personally don't recommend Facebook Messenger especially when dealing with B2B clients. LinkedIn is emerging as an alternate to email marketing and has a faster response rate than the latter. SMS marketing is another, as it's more personalized and your clients are handpicked.

You just have to pick your approach correctly.
#email #marketing #slowly #step
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  • Originally Posted by WF- Enzo View Post


    It's all about oversaturation. Need to quickly advertise your new SEO course? Email. Looking for content writers? Email. Everywhere I go emails always arrive. People eventually get tired of reading whatever email they receive, hence the automatic trip to the Trash items.

    People get tired of sameness. People get tired of getting emails from incompetent marketers who have no real value to add to their lives on the daily. The medium is rarely the problem, it's the people who use it.

    Over saturation is an opportunity for smart marketers to do something different.
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  • Profile picture of the author IGotMine
    I don't see it going away anytime soon.

    Maybe when all of my generation is gone and everyone has chips in their heads.
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  • Profile picture of the author Robert Bridgen
    Do not give in email marketing. Building your list and email marketing is here to stay. If you give it in. you will regret it and lose sales.
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  • Profile picture of the author albertomax1
    I diversify my marketing. So I am not too dependent
    on one way. Don't place all your chips on one bet.
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  • Profile picture of the author DomMitton
    Email marketing is still strong, especially in B2B sector where people use email as source of communication.
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  • No email marketing is one of the most powerful tool when used correctly
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  • Profile picture of the author brytespaklz
    Email remains one of the least expensive ways to acquire and retain customers. A good email list is like an open bank cheque issued to you by Bill Gates and you can write whatever amount you like on it.
    Anyone experiencing declining returns on his email should hire a good copywriter to review and revise the content of his emails.
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  • Profile picture of the author rain21
    I don't think so. Email marketing is still a very good way to get customers here in Asia.
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  • Profile picture of the author Angelina Gil
    Email marketing is an evergreen technique to generate leads for a business. It is a slow process, but one has to do it in an effective way. Some time Linkedin marketing or SMS marketing behaves as a good alternative to email marketing.

    Thank you.
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  • Profile picture of the author Aaron Starc
    I wouldn't recommend anyone to step away from email marketing unless they don't really need it. Email marketing is one of the finest ways to be heard. Yes, the email open ration still lingers around 20-30% for many marketers but it doesn't mean you have to step away from it. I think using as many correct mediums is really substantial for marketers. There is an extensive glossary available online about how to write best subject lines, the best type of content, the usage of CTAs in your newsletter, so on and so forth. So, I dont think it is a bright idea to leave out email marketing from the campaign your content strategy.
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  • Profile picture of the author godfather25
    The one problem with email marketing, is so many people use the same tactics and it gets over saturated. You really want to stand out, and be different. Being the same won't get you great results.

    But email marketing definitely is still great. The best IMO. I think too many also focus on the numbers of the leads they get, instead of the quality of the leads.

    Yes, its a numbers game, but you really only want people on your list who really want to hear from you.

    Regardless what methods you choose, you should always point your traffic and referrals to a funnel to collect their email.

    I always double confirm them, to ensure they want to be on my list and so I know they'll be engaged leads.

    Yes, I do lose out on leads doing this. And some people don't like that. They just think of it as a numbers game.

    But I don't mind. I rather have a quality lead, than a lead that won't open and act on my emails.
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    • Profile picture of the author TobiMDD
      Originally Posted by godfather25 View Post


      I always double confirm them, to ensure they want to be on my list and so I know they'll be engaged leads.

      Yes, I do lose out on leads doing this. And some people don't like that. They just think of it as a numbers game.

      But I don't mind. I rather have a quality lead, than a lead that won't open and act on my emails.

      thats true, but one should rather not buy solo ads for example with double optin haha
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    • Profile picture of the author DIABL0
      Originally Posted by godfather25 View Post

      I always double confirm them, to ensure they want to be on my list and so I know they'll be engaged leads.

      Yes, I do lose out on leads doing this. And some people don't like that. They just think of it as a numbers game.

      But I don't mind. I rather have a quality lead, than a lead that won't open and act on my emails.
      I'm the complete opposite. I've always used single opt-in. I'll still have all the leads that would have confirmed and likely to be responsive. But I also have all the others that wouldn't have confirmed. However, you don't know why they wouldn't have and it's not always because they weren't truly interested.

      Those that aren't responsive within a reasonable time frame, I just move to another account. Which I aggressively follow up until they respond or it becomes obvious that I'm beating a dead horse and remove them.

      Before removing I'll also test using gmail/gsuite accounts, as they tend to have very high deliverability. That way I can check and make sure there wasn't a delivery issue.

      Anyway, works for me.
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  • Profile picture of the author DIABL0
    Email is pretty ingrained in society and business that I don't see it going away.
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  • Profile picture of the author Jerlene65
    No. I like email marketing. Like to old saying"The Money Is In The List".
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  • Profile picture of the author depotgang
    I am all about email marketing....BUT....

    Been testing SMS for a certain niche and helping local businesses. It works pretty damn well.
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  • Profile picture of the author Londongirl78
    Interesting read.
    I'm learning a lot on this forum!
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  • Profile picture of the author myob
    Email marketing still works, but certainly is not the primary driver of communication. Magazine inserts still work, as does postal mail, cold calling, face-to-face, etc. In the competitive battle for attention in the marketing arena, no communication channel should be ruled out.
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  • Profile picture of the author BWHadam
    if you have targeted list and the right offer. you can profit a lot. email marketing works ...
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  • Profile picture of the author Service SMS
    With the changing technology....most people divert the emails that are not from their contacts to SPAM folder...and surprisingly most people don't even take a second reading messages from SPAM folders so I beleive the email strategy with time will not be effective in advertising or call it marketing
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    • Profile picture of the author luciesmazanska
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      Originally Posted by Service SMS View Post

      With the changing technology....most people divert the emails that are not from their contacts to SPAM folder...and surprisingly most people don't even take a second reading messages from SPAM folders so I beleive the email strategy with time will not be effective in advertising or call it marketing
      if you do it right, then people will never put it into a SPAM folder and they will definitely read it.
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  • Profile picture of the author Gene Owen
    These are some food for thought. The points above are well thought out.

    However, I don't see email marketing phasing out soon. Yes, there are definitely plenty of other marketing channels. But email marketing is one of the oldest marketing channels out there. It lets the reader feel a sense of closeness to the brand, especially if its a personalized email.

    Rather that phasing it out, I feel that a blend of marketing channels would work best. But email marketing would definitely stand at the top few positions.
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  • Profile picture of the author Jerlene65
    No. Email marketing is the key to build your list.
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  • Profile picture of the author Primitivesense
    Love this discussion, does anyone use SMS instead of email? What are peoples thoughts on SMS vs emails?
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    • Profile picture of the author myob
      Originally Posted by Primitivesense View Post

      Love this discussion, does anyone use SMS instead of email? What are peoples thoughts on SMS vs emails?
      I use both SMS and email on a massive scale, in addition to other forms of mass communication channels such as video marketing, direct mail, telemarketing, print media, social media, etc. The battle for attention, especially in highly competitive markets (ie the most lucrative) is intense on all fronts.
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  • Profile picture of the author spartan14
    If you give up on email marketing then you loose majority of tour traffic and you leave a lot of money on the table
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  • Profile picture of the author BloggerDeen
    I know things aren't great right now but they were never ideal ever. Email marketing isn't dead or anything but it got tougher just like everything else. But you should always diversify things no matter the time or what is dying.
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  • Profile picture of the author SiteNameSales
    I'm thinking messaging will surpass email marketing one day. Or at least be an equivalent. Permission-based, personal and pertinent. Difficult to ignore but easy to unsubscribe from, yes. But it might be a better option than sending daily emails to subscribers who have lost interest a long time ago or are so over-whelmed by the amount of emails they receive that your missives get lost in the shuffle.
    Mobile Monkey is a Facebook-focused app that could be useful and the owner spends a lot of time promoting the virtues and potential of this form of communication.
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  • Profile picture of the author msulcs
    Email marketing is great. The hardest part about it is adding real value to the emails and thinking of the content each day.
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  • Profile picture of the author talfighel
    Yes, email marketing still works and will work for years to come.

    If it doesn't work well for you then you need to see where you are getting those leads from.

    Plus, give your subscribers value and don't try to sell them in every email.
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  • Profile picture of the author Jerlene65
    No. I like email marketing
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  • I think email still has it's place. It depends on your market and your strategy. I found that in some cases, you need to mix it up a bit. Start with instant messaging, then email, then give your prospects a call. This helps get rid of the "sameness" and shows potential customers that you're willing to work to get their business.
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  • Profile picture of the author mshoaibhussain
    I doubt email marketing will be dead anytime soon. I would also like to say that sending emails to people who didn't ask for your emails will do no good. Send to people who are interested in your product / service and you will hit the jackpot!
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  • Profile picture of the author Devilfish168
    I still finding , or maybe have? a cloud base app whereby is All pre done
    a landing page , and with autoresponder build in no limit to send and list


    I see markertplace etc seem don't have
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