Should you slowly step away from email marketing?

Reaching out to customers has never been faster and agile than before. Remember the days of yore when marketers had to include inserts inside that latest magazine subscription you just paid for? Now, it's as simple as entering your email to sign up for newsletters.



And email is still the primary driver of communication. I, for one, always read emails on my personal inbox for updates. Salespeople constantly email their clients for updates and then some.

But email works

And yes, indeed it does. We all check our emails several times a day - when we wake up, when stuck in traffic, when eating lunch. All sorts.

And not everyone would want to receive marketing solicitations sent via Messenger or WhatsApp. You might even get blocked for doing just that. To quickly summarise it - email is email.

Other medium would eventually take over

And this partly correct, especially when you're trying to communicate with a decision-maker. Majority of businesses often have loads of email coming in their inboxes, and the more emails they receive the lesser chance your paltry email is read, no matter how good the writing is.

It's all about oversaturation. Need to quickly advertise your new SEO course? Email. Looking for content writers? Email. Everywhere I go emails always arrive. People eventually get tired of reading whatever email they receive, hence the automatic trip to the Trash items.

There are alternatives

No, I still personally don't recommend Facebook Messenger especially when dealing with B2B clients. LinkedIn is emerging as an alternate to email marketing and has a faster response rate than the latter. SMS marketing is another, as it's more personalized and your clients are handpicked.

You just have to pick your approach correctly.