Selling web design services via email?

34 replies
Hey! I'm wanting to sell websites to businesses but have a couple of questions.

Is email marketing a good way of getting clients for this?

Is so, I'm based in the UK - would it be fine to target both UK and US based businesses? I want to go further than just local.

Is offering a mock website still a good sales technique? Where I email the lead and ask them if they'd like a mockup website, after pointing out their website is unresponsive.
#design #email #marketing #selling #services #web #worked
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  • Profile picture of the author medicineman
    If you can find email lists that are pre-approved to get the emails you want to send, it seems like a good idea.

    This is not much different than buying so-called "hot" leads.

    I had tried doing specific searches on craigslist, such as

    • need "One page" website

    • "wordpress" website

    • "experienced" "wordpress" website

    They were only barely responsive. Then again, I am not a salesman.

    Good luck.
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  • Profile picture of the author 92 Developers
    Email marketing is one of the best strategies available to market your company - the cost is low and the return is high
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    • Profile picture of the author kiera Berry
      Thanks for the reply.

      Would you say offering mock websites is a good way of winning clients? ie, the emails I send will point out their website is unresponsive and offer to make them an example responsive home page, customized slightly to their business.
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      • Profile picture of the author medicineman
        Originally Posted by kiera Berry View Post

        Thanks for the reply.

        Would you say offering mock websites is a good way of winning clients? ie, the emails I send will point out their website is unresponsive and offer to make them an example responsive home page, customized slightly to their business.

        It is probably enough to make a good looking site of your own. When people ask for examples, they will probably be satisfied with what you have already done.
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  • Profile picture of the author writeaway
    Email marketing is one of the cheapest and most powerful ways to market online. Hands down.

    If you care about ROI, email leaves pretty much all other marketing options in the dust...

    The key is for you to run a paid ad campaign giving away a FREEBIE that targets website owners. The freebie SCARES the reader and promotes a FREE CONSULTATION

    You can use the tried and proven FB page marketing > LOOKALIKE AUDIENCE method for this so you can LOWER your ad costs

    ORIGINAL CONTENT: Only $0.005 USD per word
    Quality Bulk Content for Articles / Blogs / Websites
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    • Profile picture of the author kiera Berry
      The consultation call essentially being a sales call disguised as a consultation? That is definitely an awesome idea. Thank you!
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      • Profile picture of the author medicineman
        Originally Posted by kiera Berry View Post

        The consultation call essentially being a sales call disguised as a consultation? That is definitely an awesome idea. Thank you!

        "Oh yeah... I happen to know a really good web developer who does this...."
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        • Profile picture of the author kiera Berry
          Haha, it works well then? I might as well try it...
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  • Profile picture of the author rajat yadav
    Add emails to an autoresponder and start sending emails to persons who are interested to your service.
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  • Profile picture of the author natostanco
    I am definitely following this. Will bookmark this thread aswell!
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  • Profile picture of the author skrelentless
    Sure, It is still the most economical yet effective way to find new clients. I am sending you a step by step guide. Check your PM.
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    • Profile picture of the author kiera Berry
      Currently reading through it, I've already found a couple of things where I've been going wrong
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  • Profile picture of the author mylastvacation
    Why not specializing in websites for a specific niche, lets say lawers or plumbers? Will give you a portfolio few can ressist and help you find yoru audience, as there are reddit or facebook groups specifically for plumbers or laywers where you could find your clients easily.
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  • Profile picture of the author rain21
    I don't think email marketing will work well. I receive several emails every day from different IT related services providing companies and all I do is "mark them as spam". Maybe hot traffic will behave differently.

    Meet in person to introduce your service will work better.
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    • Profile picture of the author kiera Berry
      Yes I've had companies email me offering design and SEO services in the past when I've registered a domain and haven't ticked the option to make the Whois details private. They didn't get a response either.

      But equally my approach is to send a screenshot of how their website looks on mobile, to show it's unresponsive and somewhat personalise the email further, not just send out generic emails. All of what I've received are just standard emails that look like spam.
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  • Profile picture of the author dreamtab
    My experience is better with the approaching local business personally then contacting them by email. every market is different if you have a targetted list you might try sending email and see if it works for you.
    Website Setup $50 only
    Full-Time VA Available. 13 years IM, SEO, WordPress, Customer Support experience.
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  • Profile picture of the author LeoPopcash
    I am not sure about the conversion rate of trying this with your product, but I know people that have managed to do so successfully. Perhaps do an initial test. And even if it works, consider using more than one channel of marketing to reach your potential users.
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  • Profile picture of the author kiera Berry
    Maybe the mock websites aren't the best idea - although I have gotten traction with them. But just now I've had a lead respond to my script (that asks if they want a mock) saying 'Good morning, just give me a price' I guess not everybody wants to delay things.
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  • Profile picture of the author medicineman
    • I will give you a secret of mine. You can use the webmaster tools (just hit F12 on the keyboard with Firefox open on a website). You can change the wording on the page with a little work.

    • You can change the wording of the menu as well. Do a "mockup" of the site you are trying to sell to a business, using the method above. That is, change the wording around to something they would like. After changing it, make a screenshot of the changes. Send it to them and ask them if they like it.
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  • Profile picture of the author kiera Berry
    Just an update - I've changed my tactic. I will no longer be offering mock-ups, they're a good idea BUT the tactic seems like a huge time drainer. Especially since I was super personalising the mocks, even changing the colour scheme and adding content from their current website. I had compliments for the mocks but no sales, so it seems a lot of people are saying yes to them out of curiosity rather than seriously wanting a new website.

    If there's a way to filter out those people and only do mocks for people seriously interested, that would be great but I don't see how.

    My tactic now is to include samples of my work in the email and to get straight to the point. I'll of course get a much lower response rate, but hopefully those responses are serious buyers.

    The new email literally points out their website is unresponsive followed by one short sentence quickly explaining the problems that come with that. Then just a link to my previous work followed by another short sentence stating that a website like this will fix the problems I've just mentioned and then a short and sweet CTA.

    The email is probably half the size of my previous one.

    I'll let you all know how it goes.

    Cold calling seems like a good idea but I'm very introverted. Maybe a few warm calls gotten from cold emailing will prepare me for cold calls, we'll have to see .

    UPDATE --

    I will also be targeting people who have responsive websites but could do with a few design improvements, basically if I feel like I could make a better website - I'll target them.

    The thinking is - businesses with unresponsive sites may have left their websites unresponsive and outdated because they do not care about them at all. Therefore, a lot of what I say may not bother them in the slightest. I read this somewhere else and it makes sense, so I'll keep doing what I'm doing and also do this as a test. Here is the script I've come up with:

    Hi (Name)

    I am (my name) and I was just browsing your website and saw it's mobile friendly and easy to navigate which is excellent.

    However, I noticed some improvements that could be made which would better reflect the quality of your services and convert more of your visitors into paying customers.

    I respect that you are busy - so is there an appropriate time in your schedule for us to jump on a quick phone call so I can share some ideas with you?

    As you can see, I'm going for the soft apprach here. I've not sent it out yet, as I'll probably spend a few more hours just thinking of ideas on how to make it better and more personalised.
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  • Profile picture of the author kiera Berry

    I've been using email marketing to schedule phone calls with business owners about designing them a new website. I've been able to book those calls but my conversion rate is nowhere near where I want it to be. I'm typically getting 2 phone calls booked out of every 500 emails. I'd like that figure to be at least at 1% so im getting 5 calls per 500.

    further metrics would be an open rate averaging 25 - 30% and a 1 percent response rate, so essentially 2 in 5 responses will show an interest, the other 3 are all variations of 'Not interested' with some people clearly just stating that, others giving an objection that when answered, gets no reply anyway. They're pretty strong objections but I'm still trying to overcome them.

    My email headline im testing with the current one being "(company name) website" and the message starts of giving the prospect a compliment followed by a short sentence explaining that I can increase their websites conversion rate (explained in laymans terms to avoid sounding too technical) and then a strong CTA asking if the number i have for them is correct and if they'd like a phone call at a specific time on a specific day.

    I'm just hoping I could somehow improve my conversion rate and get more calls booked!
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    • Profile picture of the author jeremyspiller
      I know it may seem counter-productive but when using email don't 'sell' from the get go. You need to build a relationship with the prospect first and the best way to do that is offer something that is of value to them but also free. So for example a pdf titled '10 common mistakes on websites' might be one to gain people's interest. Put this behind a page on which they submit an email address. As part of the sign up, make it clear that you also would like permission to send them more useful guides and invitations to webinars. Do not have this button default on as this breaches GDPR. For those that do allow you to send them more, do so but also offer them a webinar. In this way you will build warm interested leads. On the pdfs or as part of the webinars always include contact details and offer free initial consultancy with the purpose of starting a conversation. Never be 'pushy' but instead friendly and helpful and you will build a solid pipeline of leads and sales.
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  • Profile picture of the author Yvon Boulianne
    that`s my results for the exact sames things (webdesign and marketing offer)
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  • Profile picture of the author jeremyspiller
    If you haven't got budget for advertising and you're starting out with SEO and social, and assuming you're not offering off shore highly discounted work through someone like Fiverr, the best way to build your business initially is to join some real world local local business communities and go to their events and start networking. Always be armed with business cards to give to people.

    Then when you have some sites done, use these as a portfolio to gain more business. Also be open to forming partnerships, say with other marketing agencies or ad agencies.

    Use a free CRM like Hubspot to monitor and follow up on all the leads you gain and regularly create content which is useful to your audience. In this way build your own database of contacts and leads and be sure to be compliant with GDPR, even as a small business.
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  • Profile picture of the author George441
    How much do your services cost?
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  • Profile picture of the author DloMarketer
    Sure it is, these are the steps that I follow:
    • The first thing you should do is identify your demographic zone.
    • Then your market niche.
    • Then you can use the email scraping technique to send them cold emails.
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  • Profile picture of the author jackanderson96
    I would say it depends on the quality of emails and the quality of your advertising towards them but it's certainly possible to have success marketing towards them.
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  • Profile picture of the author Chris-
    Here's a tip which can multiply your results hugely . . .


    Promoting yourself as a specialist (such as "websites for authors" or whatever), gives you instant authority, and makes it WAY easier to find ideal clients and market to them.

    For example, if you specialise in websites for authors, there are many author FB groups, where people are asking how to create a website . . . make a few great examples, be the first to answer such enquiries and you'll get clients.

    If you want to get great long-term clients who recommend you to others, then get them the RESULTS they want. Think about it . . . most people do not really want "a website", what they want is the results which a website provides such as selling more books for an author, or getting more clients for a business. So just making them a website will not get them good results . . . you need to make them a website which CONVERTS . . . which means that everything is optimised for their goal, and SEO is done really well etc. If you really give them what they want, they will love you and recommend you to others, so you have a real, long-term business from word of mouth.

    As for email marketing . . . the usual mistake is to try to tell them everything they might want to know in the first email. Best results will usually be obtained by having an initial email which is only 1 or 2 sentences . . . tell them as little as possible, just enough to get them curious enough to respond . . . that's what you want from the initial email . . . just a reply saying they are interested. Then you tell them just a little bit more, or set up a call to answer their questions and close them, etc.

    Hope this helps !

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  • Profile picture of the author evertdaygadget
    thanks for question
    Is email marketing a good way of getting clients for this?

    of-curse it is a good way to get client.but you should to try social media marketing because social media is a big platform of whole world.If you do social media marketing I think you get your targeted client I prefer you to do both of work.
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