How can I effectively use this email address list to engage prospects? Can social media help?

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I have a list of over 10,000 email addresses collected organically from the website. They were collected over the past several years using single opt-in. The open rate on emails to this list is typically less than 10%.

I have now switched to a different email app (ESP) and am now using a double opt-in system on the website. I am reluctant to add bad email addresses into the new email app.

How can I effectively use this email address list to communicate with prospects? Is there a way to use social media to connect with prospects from this list? (For most records, I have first name, email address, and IP address; for a smaller subset I have additional information like city, state, zip code etc.)

Thanks.
#email marketing #address #effectively #email #engage #list #media #prospects #social
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  • If you haven't emailed them for a few years, the response rate will be low . . . I know this because I have the same problem . . . a good list (mostly buyers) but I haven't emailed for 2 or 3 years, so my open rate was only 2.6%.

    Firstly, make sure your list is "cleaned". There are two stages to this . . . firstly you need to remove any subscribers who "bounce" (where the email delivery is rejected) or who are blacklisted for various reasons. There are many different list-cleaning services which will remove these emails for you, BUT I recommend asking your email management system to recommend one . . . I paid for list cleaning, but my email management system still said that the list "needs cleaning".

    The second stage is to send emails for about a month, and move anyone who doesn't open anything, to a separate list where you ask them, only once every few months, if they still want to receive emails from you. Doing that will improve your deliverabilty, so your open and click rates should go up.

    Hope that helps !

    Chris
  • Just email them, remind them that they have subscribed, remind and give them a reason to stay at your list, create some lead magnet so they could have a reason why they should stay at your list and even confirm the subscription.

    Keep emailing them and collect double opt-in leads, while removing the one which wont respond,not opening.
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  • Clean the list using a reputable list cleaning service.

    Also, keep in mind that providers after a certain amount of time turn abandoned accounts into recycled spam traps. So there are some additional risks of aged data.

    To the best of my knowledge, the following is still correct.

    AOL: 90 days
    Gmail / Hotmail: 270 days
    Yahoo: 180 days + 60 extra days for each year the user had the account

    I would then just start testing and see how responsive it is.

    Most email delivery experts will tell you to remove any users that haven't opened any messages you've sent in the past 30 days. To me this is subjective and kind of depends on your open rates. The higher your open rates the further you could go out.
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