Why email marketing is NOT dead - 53.71% open rate

7 replies
I'm constantly reading that email marketing is now not worth it, it is dead as well as controversial theories.

Legend: B2B (Business-to-Business), B2C (Business-to-Consumer), ROI (Return on Investment)

Email communication is still essential as of 2020 and it will be at least until 2040 !

As we all know everyone working in an office has an Email. That is why B2B emails have solid ground. There is no alternative so far, at least nothing professional as Email is.

B2C emails are the ones where most concern is. But as a marketer you can focus on B2B or B2C emails depending on your niche.

Consumers/Customers won't have alternative to email as well.

Why do I think like this? Well, all email pessimist are based on the fact that email exists since 1971 and because technology evolves really fast it is logical that it will be replaced by something else.
But hey... Ever received a Viber message for a product? I did !
Is that an alternative ? - Yes.
Is it good alternative ? - No! Just no way!

Sometimes I purchase protein powder online from a famous store we have in here. I have put my telephone number for discussing the delivery time and if address is accurate etc. They use that number to message me on Viber for promotions as well as at least 50K people. This alternative to email ended bad. Same would happen with Skype and other tools intended for CHAT since their beginning.
Chat is a really good replacement for SMS,but it shouldn't be for Email, simply because Email has sophisticated SPAM filters that CHAT tools don't.
As a marketer you may dislike these SPAM filters but they are the reason Email communication won't die anytime soon.
When I was flooded with those Viber marketing messages I was constantly thinking that I got a message from a friend. When I found out it is yet another marketing message I got irritated pretty fast. So Viber couldn't deal with that! They did an option to block these messages 2-3 years ago,which really shows the weakness of how to deal with the situation.
That is why I deleted my Viber but never deleted my Email
Another proof - mixed list of B2B and B2C emails got 53.71% open rate

Behind this successful email campaign sits the fact that it was carefully created in 4 hours time!
Those points are covered:
• Email list that has old,inactive customers and targeted B2B emails.
• Subject title that offers what those people always needed, no blacklisted words!
• Good reputation sending server
• Engaging body content

Why you don't have such successful campaigns ? Well you probably haven't done these points exactly as they should. But this is your problem not that Email marketing is dying.
Email marketing is actually constantly evolving and a beautiful example is the Drip Email marketing. My personal opinion is that this is TOP ROI path and success for every business that can efficiently use it.

I have purchased an email list, I have scraped myself an email list, I have inherited an email list

This totally destroys all the mentioned above as tips for successful marketing and great open rate that may lead to sales. Those people are complaining that email marketing is dead as well.

There's a single exception in that situation - you have the targeting! No matter how you've got that list, if you have clear idea why those emails are collected into a single list and you are in the same niche maybe you can sort it out!

Unfortunately purchased lists are often (lets say 95%) lying about the targeting, scraped lists are often bombarded with SPAM (because if you had the chance to scrape it,many others also did) and your message cannot be seen, and inherited lists are often full mess as you don't know what you're inheriting.
Again - if you're in that situation there's no reason to blame the Email marketing efficiency.

Final thoughts

Why did I wrote all this?
1st - To stop (if I can call it) propaganda about that email marketing is dead, which probably annoys me as well as other perfectionist people that love to live in a world with more truths.
2nd - I couldn't find very clear,concessive and proving stuff, just general thoughts.
3rd - Your reply may be something that I can learn from as well.

Email marketing should be a way to maintain customers attention and re-sell to them, but not grabbing a list from somewhere with no targeting and good approach and make business.
Email marketing is usually enhancement of what you got.

Thank you!
#5371% #dead #email #marketing #open #rate
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  • Profile picture of the author Chris-
    Lots of good points there, thanks.

    Yes, I see lots of evidence that some people are getting great results with email marketing currently. I see posts from a webinar JV manager I know, of things like a brand new webinar generating a million dollars in 70 days, promoted by email lists. So money is definitely being made by email marketing right now.

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  • Profile picture of the author myob
    Email is still one of my most effective communication channels. But, it can be augmented tremendously by integrating social media, blogs, and offline platforms such as telephone, postal mail, print advertising, etc.

    I have found that competition for attention now requires massive content production and distribution to targeted demographics through relevant outlets and publications.

    Content (online/offline articles, video, blog posts, webinars, podcasts, etc) is the primary driver of qualified traffic into my marketing machinery.
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  • Profile picture of the author TobiMDD
    I guess the reason why more and more people are saying that its dead is because they are doing it in the wrong way.

    They buy a shiny object online promising them to make $100 days , then they are told to create an email list and buy some solo ads to a shitty product and complain that it doesn't work.
    Lots of newbies get fooled this way and then they say it doesn't work anymore..
    STOP getting confused and lied to. Click Here to get the best book about affiliate marketing out there.
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  • Profile picture of the author IGotMine
    Why did I wrote all this?
    1st - To stop (if I can call it) propaganda about that email marketing is dead, which probably annoys me as well as other perfectionist people that love to live in a world with more truths.
    2nd - I couldn't find very clear,concessive and proving stuff, just general thoughts.
    3rd - Your reply may be something that I can learn from as well.
    4th - I'm promoting an email marketing service in my signature.
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  • Profile picture of the author SalimSheikh
    I think email marketing is playing a very important role, because if I talk about myself, the first thing I check in the morning is my mails. And if I see something that I am looking for then I am trying to spend some time to search any discount on it. So aits good way to increase the reach.
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  • Profile picture of the author spartan14
    Well maybe its get email saturated etc .But this its the best hold of traffic that any resource .If you dont use email you loose a lot of traffic you leave a lot of money to the table
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  • Profile picture of the author Yvon Boulianne
    This is a very touchy technology, still, you can have awesome results once you know your stuff, I got 68% open rate for COLD EMAIL selling my marketing services
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