I am sorry if this is a silly question...

Are your new subscribers signing up to receive your newsletter? If so, what are your intentions with the follow-up emails?

What is your newsletter? Is it a stand-alone email or is it an email with graphics and multiple links?

I would say email as often as you can, but make sure you're emailing good stuff that people want to read. Don't just create content to get something out the door. If you can send 3 emails a week that are actually good emails, stick with those.

Congrats that you've garnered 9K of subscribers !

Personally, I feel you should keep to 2 to 3 mails per week. One mail for your newsletter with content of substance and value and another on a product that you want to promote and a 3rd mail as follow-up to your 2nd mail ?

I think you could also change the sequence of the mails so that you don't appear 'sale-sy'.....

My mentor works with me and we send out around 5 - 6 follow-up mails that spread over 10 to 15 days after the subscriber opts in to your list.

Hope this gives you an idea.

Actually it's a good question. I had to ask the same question myself. I believe if you're giving value it should be the 80-20 rule. 80% value and 20% sales. I usually send follow ups daily but some feel that is too much.

I don't expect all to get opened but more of my emails get opened than not because they actually expect value over sales...

Just my opinion but value makes all the difference...

I hope this helps!

Your girl,
Alandra Craig
Mz.Serialpreneur
Trillionaire Minded Marketing

Thanks a lot for your answers but I think I didn't explain myself properly.
My question is how many follow ups I should send, considering I send a weekly email (newsletter, not follow up) to all my subscribers.
I sell online courses and one-to-one coaching sessions. My business goes very well, and I on my emails I send them a lot of valuable content and some offers.
The purpose of the follow up emails is for new subscribers to get to know me and how they can benefit from my work.
My question is how many follow up emails you think I should send them for this purpose.
I hope I have made myself clear this time.
Thank you warriors!!

You could send them the auto-responder sequence first, then when that has completed, add them to your newsletter list so they then start to get those.

Chris

You can never overdue when you're sending out valued, pertinent and worthwhile content. Especially if your content is taking your list down a road to your product or service. If they become your tribe, they'll be good customers/clients.

I would mail them every day for as long as they stay active.

Actually, this is a great question Sophie. One that marketers often get wrong.

From what I can see, you have two kinds of emails:
1. one weekly newsletter
2. An autoresponder sequence that sells them on what you do, etc.

Here's what worked for us and I recommend it. Let's talk about your autoresponder :

I presume the automated sequence is for new sign ups only, and an autoresponder is a great way of approaching them when they've just taken action by signing up, and are somewhat warm.

I would however, not send them ANY other kinds of emails during this phase. The reason is that you want them to associate you with one thing ONLY at this stage which in your case should be the fact that Sophie can help me with a 1:1 coaching/online course.

And so everything in your communication to your readers must help them move ahead in their perception of you as this coach. If your newsletter has other things, as valuable as they are, your readers will get distracted at this stage.

Now onto your question of how many follow ups you should send.

This is hard to answer without knowing your exact content, etc. Sometimes, 5 emails in 5 days works great while others require 2 weeks.

Here's what I've found to work best.

Send them 5 emails over 5 days. Make sure that you have something different to say in each email, and that every email is building on the previous one. Include case studies and real life examples of clients you've helped (I would put a single case study per email so the reader is emotionally drawn in).

Now for those who didn't buy with you (or take action as per the goal of your original sequence), continue sending them follow ups and case studies about your clients about once a week/10 days. And include them on the newsletter list.

Just make sure that the newsletter and follow up is spaced out by a couple of days. I don't know what you say in your newsletter but this will help them keep your coaching skills top of mind should they consider coaching in the future or refer you to somebody else who is.

Good luck! Hope this helps.

Hello,

You said you already have 9k subscribers list, it's a very nice amount of subscribers and I think you should already know what your list likes the best, how many emails, follow-ups they like the most, right?

Just create a separate list and put the same follow ups which you sent to your first list. if you managed to create such a nice and responsive list already it means you know what you are doing, so why not do the same for your new subrcibers?

What open and click rate you getting from your list?

What are the users initially opting in to receive ... are you using some form of lead magnet?

Whatever it is, that is what you should initially provide and follow-up about.

How long the follow-up series should be, I would look at it from how much is the product/service that you are trying to sell them in the series. If it's $20, the series would be expected to be shorter than a series to sell a $400 product/service. At the same time, the $400 series would be expected to be shorter than a $1500 series.

As far as a subscriber getting to know you and how they can benefit from your work could be put into a single welcome / indoctrination email that new subscribers get.

I assume the newsletter is to provide content and inform them of other products / services you have and to get them to engage and go into another follow-up series.