How will you determine $$$ value of your list subscribers in this case?

6 replies
Hello,

So I have been running an e-learning website on an enterprise software (B2B). In the due course of 12-13 years I have gathered a double opted-in targeted list of around 35,000+ subscribers on AWeber.

Today the same enterprise software vendor approached me asking to do an email blast for them for a webinar they wish to conduct (about a new feature).

I want to arrive at a quote for this email blast.

What $ value should I put on each subscriber? How will you arrive at a value in this scenario?
#$$$ #case #determine #list #subscribers
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  • Profile picture of the author star007
    I believe that a realistic value could be determined from offers previously sent out a particular list and by determining what percentage of those subscribers purchased and how much the average price was for the offer. Many online marketers in the IM niche will pick a list value is $1 per list subscriber as an arbitrary number, so if you have 10,000 list subs you could say that each sub is worth $1.00 each or that your list is worth $10,000.00.

    Personally, I would find out what they are promoting via that webinar and the price. If they are promoting a $2,000 offer for example and you send that webinar promo out to your list of 30,000+
    people, not all of them will open their email (less than 5%), unless your have an awesome subject line. And of the ones that open the email, only a small fraction will sign up for the webinar. But say they got a 5% signup from your blast. In this example that would be 1,500 webinar signups. And then if just 3 people bought the $2,000 product, that is $6,000 in the promoter pocket.

    I would charge a fee to send the blast but also request an affiliate link and strike a deal so that you benefit for any sales that are made on the webinar.

    It might be a good idea to Google costs for sending email blasts to see what other marketers are charging.

    Good Luck
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    • Profile picture of the author DABK
      We do not know if the webinar will cost attendees anything.


      Then what?


      Originally Posted by star007 View Post

      I believe that a realistic value could be determined from offers previously sent out a particular list and by determining what percentage of those subscribers purchased and how much the average price was for the offer. Many online marketers in the IM niche will pick a list value is $1 per list subscriber as an arbitrary number, so if you have 10,000 list subs you could say that each sub is worth $1.00 each or that your list is worth $10,000.00.

      Personally, I would find out what they are promoting via that webinar and the price. If they are promoting a $2,000 offer for example and you send that webinar promo out to your list of 30,000+
      people, not all of them will open their email (less than 5%), unless your have an awesome subject line. And of the ones that open the email, only a small fraction will sign up for the webinar. But say they got a 5% signup from your blast. In this example that would be 1,500 webinar signups. And then if just 3 people bought the $2,000 product, that is $6,000 in the promoter pocket.

      I would charge a fee to send the blast but also request an affiliate link and strike a deal so that you benefit for any sales that are made on the webinar.

      It might be a good idea to Google costs for sending email blasts to see what other marketers are charging.

      Good Luck
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  • Profile picture of the author agmccall
    take the number of people on list and divide that by the total dollars generated by the list each month and that will give you the value of each subscriber.

    al
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  • Profile picture of the author daillyprofits
    I agree with star 007, find out what they are promoting via webinar and price. It will give you a better idea what to base your quote on. Agree either a fixed fee upfront and agree a commission rate for the webinar product. This can be done through an affiliate link with an agreed % commission.
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  • Profile picture of the author Saravana
    Depends on

    1) what kind of customers you have
    2) The kind of product
    3) The quality of problem solved in the product
    4) The Offer
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  • Profile picture of the author 55sadhikar
    The quote is you charge them for the clicks generated via your e-mail. Usually for B2B it might be 0.70-85 cents. So, you if 1000 people click to go sign up for the webinar, you can quote $850.
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