
Telling Stories
I find then fun to write, and they stand out more than most other emails from my experience.
Segway into a marketing message to get the click (to content) and job done.

If you promote affiliate offers, doing this and sending to a real review helps with conversions too.

To me at least, stories are fun, help build a relationship with your audience and are better than focusing on building a massive list and promoting new things every day.
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