
Best time to send email to your customers
Some of the practices I've heard is that they use the actual time zones of their customers to deliver at the right time for them. Of course this will need testing and other factors, but yeah taking into account the customer's time zone is one thing.
There are others who use AI to analyse data and customer email sending patterns, and then that AI will choose the most ideal time to send an email based on factors such as bounce rate, response rate, open rate, among others.
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