Best time to send email to your customers

by WF- Enzo Administrator
8 replies
Yeah, there are a couple of arguments about this, but I don't think there's no "best time" per se to send an email to your client. No one reads an email at 9PM at their lcoal time anyway.

Some of the practices I've heard is that they use the actual time zones of their customers to deliver at the right time for them. Of course this will need testing and other factors, but yeah taking into account the customer's time zone is one thing.

There are others who use AI to analyse data and customer email sending patterns, and then that AI will choose the most ideal time to send an email based on factors such as bounce rate, response rate, open rate, among others.

Chime in.
#customers #email #send #time
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  • Profile picture of the author N1coleW
    I'm convinced that mostly people checking their inbox in the morning, I tested it a couple of times and this timeline had the best results. So, the best practice for me is actually to send emails by 9 AM.
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  • Profile picture of the author Swrang Basumatary
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  • Profile picture of the author Jamell
    I would say test and.survey your audience to find out .For some people their list might be the most active after 5 pm but for you it might be a totally different time frame .Seems like you have a strategy and a handle on what you are doing .
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  • Profile picture of the author RoxanneA
    I've played around with timings as well and found that 9am and 1pm Mon - Fri emails work pretty good!
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  • Profile picture of the author social guy30
    There are many studies with different results depending on how
    you can prioritize your email sending time
    10 a.m.: Morning sends times are the most successful in usual. Several people believe that the best time to send emails is at or around 10 a.m. Another unusual time maybe around 11 a.m.
    8 p.m. It seems like emails generally gain more opens and clicks later in the evening than any other time. This is expected due to people checking their email before going to bed.
    6 a.m.: I assume this makes more sense since 50% of people begin their day using their phones in bed. Before you get out of bed, you likely to check your phone and perhaps your emails.
    Also, as you said, some people use AI software to analyze data and customer email sending patterns, and then that AI will choose the ideal time to send an email based on factors such as bounce rate, response rate, open rate, and open rate among others. For that view, You can use AI-driven email marketing software, like for eg Mail250 so that you can send your emails hassle-free without worrying about the open and click rates
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  • Profile picture of the author Samuel Wilson
    Why not test with different hours and study the open rates for your emails from your autoresponder?
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  • Profile picture of the author N1coleW
    For sure this question need some testing as it depends on your targeting audience, for example if it's not working people or with fluent working hours, results can vary a lot
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    • Profile picture of the author Diego Aguirre
      I agree with others saying that this depends on each email list, every list is different and everything needs testing.
      Even the same list can change due to major changes in people's life (like pandemics for one example).
      One important thing about the time they open the email is what they need to do after they click, do they need to watch a 50-minute VSL? Then probably 6 am (right when they wake up for work) is not the best time.
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  • Profile picture of the author JamesMill
    I've always felt that Tuesday's at 9am are great and Thursday's at 11am
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