How would you design this email flow?

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Hi all - this is my first time posting on here.

I have a B2B email campaign that I am trying to design and could use some inspiration.

My client would like to email her regional audience about two different products. Instead of continuing to send them multiple emails with 2 products/CTAs, I suggested sending the first email and then branching the rest of the campaign based on which product they were interested in.

However, these regional-specific audiences can be pretty small and I'm not sure how to continue the campaign on for those who don't click the email - usually clicks for this region can be pretty small.

Would you split the audience 50/50 for the rest of the campaign or would you split based on job title? My goal is to continue to include a short line about the other product in the later messaging, that way all emails have a tie to both products, but I also want to find a way to increase engagement for this audience in a smart way.
#design #email #flow
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  • Profile picture of the author Diego Aguirre
    I would split the audience 50/50 and pitch each half only one product for one or two weeks.
    Then after the one/two weeks, I will change the product so everybody hears about both products but one at a time.
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