I have a B2B email campaign that I am trying to design and could use some inspiration.
My client would like to email her regional audience about two different products. Instead of continuing to send them multiple emails with 2 products/CTAs, I suggested sending the first email and then branching the rest of the campaign based on which product they were interested in.
However, these regional-specific audiences can be pretty small and I'm not sure how to continue the campaign on for those who don't click the email - usually clicks for this region can be pretty small.
Would you split the audience 50/50 for the rest of the campaign or would you split based on job title? My goal is to continue to include a short line about the other product in the later messaging, that way all emails have a tie to both products, but I also want to find a way to increase engagement for this audience in a smart way.