Help me optimize my email marketing campaign

There is no such thing like a fully optimised strategy, at least not at the stage where you only start experimenting with flows.

The fact that you implement and think about it is already a very positive sign.
Just test and see what's working and what's not. Nothing is set in stone here but as long as your customer's journey falls into a logical sequence and your copy is right there is no threat of alienating or scaring your customers away.

From what you've said I'd definitely add some abandonment cart emails (3 within the first 48hrs is a good start without breaching any legal rules in most countries).

Upsell emails - most definitely yes, I wouldn't wait that long though, but I'd attack nearly from day one offering a time-limited discount.

Cross-sell - only if your products complement each other. If any other product would help them with the problem related to the product you're offering, then I'd consider that but if you don't have any sensible plan for it I'd leave it for future campaigns - at least you'll have a reason to contact them later on.

I'd add review-gathering flow - min 2 emails (one is usually not enough, people need some encouragement or at least a reminder). Here's where copy plays a big part, give them a good reason to do so and you should see some effects. And yes, I'd ask for feedback in the very same email rather than keeping them separate.

Yeah, play with it a little bit, add some emails on. Just make sure your copy has a human touch and it all makes sense and your sales will definitely benefit from it.

Hope that helps.

[Edited by moderator: please do not solicit PMs or personal contact]

Thanks
Rafal

Hey there,

Looks like you already have a great start with your cart abandonment, upsell, and feedback automations.

For starters, if you haven't already, you should have a Welcome Sequence for new organic subscribers to your list. This way you can get really personal with your potential customers, tell them your origin story, slide in the features and benefits of your product, give free educational value - there's a hundred ways you could take it. But all of it further builds a relationship with your customer where you're actually talking to them one on one (of course, all the while adding some call-to-actions at the end of each email).

If you've had people on your list that haven't purchased in a while, you can throw a Win-Back Sequence in there. You can send it out 30, 60, 90 days after the last time they've interacted with your store or purchased. You can use a deadline-driven discount that can be higher depending on how long they've been gone.

You can also add an Onboarding Sequence if you haven't already, basically telling them instructions on how to best use your products, how others have used it best, testimonials, examples, etc. Then throw in an upsell at the end that might compliment it.

As for your Question 2 - might as well try! You might be surprised. There's almost always a way to use some clever wording to get people interested in other products. For example, if you've ever had a customer that's used both with success, use their testimonial to show how it might benefit them as well. As an email copywriter, I've had quite a few clients think that they "couldn't tie products together" that they were very surprised of later.

Good luck!