Why Email Marketing is So Important

by WarriorForum.com Administrator
44 replies
A new infographic on Social Media Today looks at email marketing and why it's so important.

Even with social platform usage continuing to rise, email remains a key element of any effective digital marketing strategy, providing a direct connection between you and your target audience, and facilitating a range of engagement benefits. Being granted access to a users' inbox is not something that can be taken for granted, as abusing the privilege can easily get you cut off and lost to that individual forever.

That's why your emails have to be planned, and they have to be personally relevant as much as possible. Get these elements right, and email will likely become the backbone of your marketing outreach process. To help with this, the team from Email Tool Tester have put together this new overview of essential email usage stats and tips, which can help in your planning.

#email #important #marketing
  • Profile picture of the author N1coleW
    So awesome post, as I'm working with email traffic I know how important it is and how valuable is information like this. Thank you for posting
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    • Profile picture of the author Subhodip Das
      Just curious how exactly you plan email marketing campaigns, I am new to email marketing and like to know your views.
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      • Profile picture of the author WF- Enzo
        Administrator
        You can check it out here - https://www.warriorforum.com/email-marketing

        Originally Posted by Subhodip Das View Post

        Just curious how exactly you plan email marketing campaigns, I am new to email marketing and like to know your views.
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        • Profile picture of the author felisitie
          Thanks for sharing such valuable information. Email is good for building trust and trust is built through relationships. Relationships are critical to success for every single business although some people think that doesn't apply to online business.

          That's completely false.

          You may never actually meet or speak directly with your audience of customers, but it's still critical that you foster a relationship with your prospects or customers so they like and trust you enough to buy from you.

          When we have a list of people to whom we can reach out to via email, the possibilities are endless.
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  • Profile picture of the author King Manu
    Email marketing is very important, that's why you need strong copywriting skills when writing the emails. It will make a big difference in end results.
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  • Profile picture of the author Dan Tran
    Great post, I'm struggling to remarketing and gain sale with email. This post is so useful for me and my business. Thanks for sharing
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  • Profile picture of the author Jamell
    Definitely need to build a list and not depend on socialmedia platforms soley .I know a prminent blogger that lost all of his traffic because because an update google made and that was his main source of traffic .
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    • Profile picture of the author Diego Aguirre
      I am a bit surprised to see such a big difference in open rates between desktop and mobile.
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    • Profile picture of the author Elliott Pak
      Same. I had a client lose pretty much their entire SEO-based lead generation because Google changed their algorithms. They were freaking out trying to figure out what to do next...further discussion led to the realization that they were sitting on a 10,000+ email list that they weren't utilizing at all. Talk about an untapped gold mine.
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  • Profile picture of the author Brackwom
    Yeah! Email marketing is a good platform for build relationships with leads & it is one of your best marketing channels.
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  • Thanks for this! Really helpful for someone like me who wants to know more about email marketing.
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  • Profile picture of the author philipp lahm
    Banned
    Thanks for sharing information. Email marketing is very important, it is a good platform for build relationships with leads
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  • Profile picture of the author julialois
    Thank For sharing positive information.
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  • We have been having great success with email marketing in our business financing product offering. Huge ROI!
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  • Great insights! I saw a huge difference when I started using grippy headlines rather than plainly descriptive ones.
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  • Profile picture of the author John47
    Thanks for sharing.

    It's very important to have proper figures in all areas
    of marketing rather than easy assumptions.
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  • Profile picture of the author MrShabir
    Thanks for sharing , But there is big task to collect related user's email.
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  • Profile picture of the author ra42
    Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.
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  • Profile picture of the author John carry
    Thanks for share this helpful information
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  • Email Marketing is a great platform to convert potential customers into your loyal customers
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  • Profile picture of the author techavidus
    Email marketing can be used to attract new clients or customers. Email marketing can be used for both outbound and inbound prospecting. Inbound prospecting involves sending promotional emails and newsletters to potential clients who have subscribed to your email service. Outbound marketing is where you send cold emails directly to potential clients. Cold emails are emails you send to prospects who are a good match for your products and services.
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  • Profile picture of the author Profit Traveler
    Banned
    Especially if you launch products.

    That first day momentum can make you or break you.

    A pre-sold list that you got excited about a launch that was tailor made for them with credit cards in hand to take advantage of that early bird discount will make all the difference.
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  • Profile picture of the author Shizuka
    Yes, Email marketing is the best method to promote your business, using email you can promote products and services. It helps to build a strong relationship with leads, customer service.
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  • Profile picture of the author Nuadazan
    To my mind, everything becaus email maketing is one of the most spread ways of digital marketing nowadays. There are cold and warm calling, email and social media. Well, social media is pretty hard for novices in marketing, then they choose either calling or email. When you're about to call your potential clients you start understand that this scheme requires lots of time to learn it, while the msin task in email marketing is to attract a client and never let your letter to fall down in spam folder. All the types of marketing actually have their own ifficulties, some of their harder than other, some of them easier than others.
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  • Profile picture of the author billwide
    Valuable infographic insights. Thanks guys.
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  • Profile picture of the author prasanth1964
    Email marketing is effective because it helps in the building up of trust between the prospect and the sender. Prospects turn into buyers mainly on account of the trust built in the process.
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  • Profile picture of the author trafficwave
    The key is to be sure you are adding value for your readers.
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    -----------------------------
    Brian Rooney, CEO
    TrafficWave.net Email Marketing AutoResponders
    Email Marketing Blog

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  • Profile picture of the author vasile ilioi
    Banned
    [DELETED]
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  • Profile picture of the author Tech Savvy SEO
    Valuable post and good info for readers!
    E-mail advertising is extra powerful than ordinary advertising because in case you get personalized mail together with your name, you are greater willing to shop for whatever even straight away because it makes you experience that this email is at once to you.
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    • Profile picture of the author WF- Enzo
      Administrator
      Email advertising isn't necessarily email marketing, mind you.

      Originally Posted by Tech Savvy SEO View Post

      Valuable post and good info for readers!
      E-mail advertising is extra powerful than ordinary advertising because in case you get personalized mail together with your name, you are greater willing to shop for whatever even straight away because it makes you experience that this email is at once to you.
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  • Profile picture of the author Hugimand
    In my opinion, you perfectly described the significance of email marketing nowadays. I just want to add that email marketing is almost the only way to promote your business across digital sphere. Ir's so vast that it occupies several other sphere such as advertisement and so on so forth. I believe that email marketing is a very difficult activity which requires years of learning and practicing. B2B in my opinion is tougher than B2C, nevertheless it's pretty incorrect to compare these different branches of email marketing.
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  • Profile picture of the author Prometteur
    Hey, You explain things in a simple and easily understandable lang. It was really appreciable

    Thank you for sharing your thought about email marketing it was really helpful
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  • Profile picture of the author Showe
    I agree. Email marketing is everything. If you build up a huge following of subscribers you will make more money with that than anything else.
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    • Profile picture of the author WF- Enzo
      Administrator
      Suppose you have 15,000 subscribers, which of these do you think would be actually paying?

      Originally Posted by Showe View Post

      I agree. Email marketing is everything. If you build up a huge following of subscribers you will make more money with that than anything else.
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  • Great info. Thanks for sharing!
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  • Profile picture of the author IM2Pat
    Banned
    Thank you SO much for this invaluable info!! I'm saving it to my hard drive and will refer back to it frequently! Thanks again,
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  • Profile picture of the author Mamun Hossain
    Thank you so much for sharing your valuable information.

    Email marketing builds a relationship between buyer and seller that is essential for marketing.

    So the importance of email marketing is much higher...
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  • Profile picture of the author Nyx004
    thanks for sharing this information. Email marketing has lots of advantages if you use it properly. it's important to have goal-oriented strategy and follow it.
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    • Profile picture of the author WF- Enzo
      Administrator
      How is email marketing advantageous to you/your business?

      Originally Posted by Nyx004 View Post

      thanks for sharing this information. Email marketing has lots of advantages if you use it properly. it's important to have goal-oriented strategy and follow it.
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  • Profile picture of the author tahirh
    Even though social media is huge email marketing is still important. Social media platforms do go through changes. For example old platforms such as Myspace, Hi5 and many others. So just in case any current platform may decide to move on or change then you already have an email list you have prepared and are ready to reach out to your subscribers in case anything like that happens.
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    • Profile picture of the author WF- Enzo
      Administrator
      Hi5 and MySpace.

      Bollocks. Those are eons ago.

      Originally Posted by tahirh View Post

      Even though social media is huge email marketing is still important. Social media platforms do go through changes. For example old platforms such as Myspace, Hi5 and many others. So just in case any current platform may decide to move on or change then you already have an email list you have prepared and are ready to reach out to your subscribers in case anything like that happens.
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  • Profile picture of the author forous
    Email marketing is still King with serious ROI especially if you schedule your emails in advance.

    Provide value in your emails and your tribe will love you for that.
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  • tbh email is the woist invasive monstah on the planit.

    Las' week my bestie Amy sent me sum REAL WEIRDSY STUFF.

    "A CULT has got my email," she said, "and now my intray is overwhelmed with fricking PYTHONS. Real, imagined -- and worse!"

    "K," I say. "I will get on this forya. It will naht involve mechanised troops with guns, but it will work out kinda same."

    *Dated a drummah once & I can pull miracles occasionally.*


    "Yeah, but what am I doing in the meantime, hon?" Her face screws up like a petrified rat. "Gonna be stressed."

    "Hey, listen, jus' discovahed there is this store where you can get them healin' crystals you love so much, an' they gaht a deal gowin'."

    "But you figure crystals are lame, babe. What are you saying?"

    "I am sayin' I lookin' out for you, Sweetiepoppet. You want me to send the link anyways? Could be crap, but so's the cult thing. Hey, I am comin' ovah tamara."

    A significant pause now ensoos.

    "I got a health check tomorrow. My eyes are goofy."

    "I'll be there, whatevah."

    "Guy is a creep."

    "Then we shall suck off his insootability as a hooman togethah while we get you sorted."

    "Thanks." (Do I sense a tear fallin' at this point -- or has the death of a baby mouse done that butterfly effect thing makes life so unbearable sumtimes?) "Hey, did I mention I got my cash back on those horrid boots?"

    "You did naht." *mock sob* "An' I hate you so."

    Thing is, the woist invasive monstahs thrust 'emselves 'ponya all the time

    *major apols Amy*

    but what mattahs is ... which you invitin' in?

    Degrees of intimacy are our ultimate touchpoints.

    We would wish always for lovahs or friends steada vampires.

    Evry email recipient on the planit now feels this visrly.

    That is your start scenario for email.
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    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author dozerin
    thanks for sharing this information. Email marketing is very important, that's why you need strong copywriting skills when writing emails. It will make a big difference in end results.
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  • Profile picture of the author annaalford
    Email marketing is so important because it allows businesses to reach a large number of potential customers quickly and easily. Email marketing can also be highly effective in building relationships with customers and prospects. Additionally, email marketing is relatively inexpensive when compared to other forms of marketing, making it a very appealing option for small businesses. Finally, email marketing offers businesses the ability to track results and measure ROI, making it a very valuable tool for assessing the effectiveness of marketing campaigns.
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