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Best way to Stay out of Spam or Promotions Tab for Gmail

by Rob Lee
9 replies
Guys let me know what steps I need to do to prevent my emails from going to spam or promotions tab. or forward me on to the thread if there is one already. I assume rewrite JV emails, Verify Domain. Don't put spam keywords in emails. Reduce number of links in emails.
#gmail #promotions #spam #stay #tab
  • Profile picture of the author Chris-
    Yes, all those. And . . .

    make all the links in your emails from your own site (you can use PrettyLinks in WordPress to make redirecting links).

    Make sure you understand how to "warm up" your domain, eg. don't send any email sin the first 30 days, then send 100 the first day to your best openers, 200 the next day, 400 the next etc.

    Make sure your SPF, DKIM etc. are working correctly.

    Make sure your domain is not on any of the blacklists.

    Make sure you write at least a page or so of relevant content on each email (short emails have less deliverability).

    Make sure you use an email management system which has good deliverability and is a good match for the type of emailing you are doing . . . eg. MailChimp is designed for eCommerce, so it will work well for that, but works less well for internet marketing lists.

    Hope that helps

    Chris
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    • Profile picture of the author c3414
      Originally Posted by Chris- View Post

      Yes, all those. And . . .

      make all the links in your emails from your own site (you can use PrettyLinks in WordPress to make redirecting links).

      Make sure you understand how to "warm up" your domain, eg. don't send any email sin the first 30 days, then send 100 the first day to your best openers, 200 the next day, 400 the next etc.

      Make sure your SPF, DKIM etc. are working correctly.

      Make sure your domain is not on any of the blacklists.

      Make sure you write at least a page or so of relevant content on each email (short emails have less deliverability).

      Make sure you use an email management system which has good deliverability and is a good match for the type of emailing you are doing . . . eg. MailChimp is designed for eCommerce, so it will work well for that, but works less well for internet marketing lists.

      Hope that helps

      Chris

      What can I do if my server IP address is is listed on the UCEPROTECTL2 blacklist?
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      • Profile picture of the author WF- Enzo
        Administrator
        Better reach out to the blacklisting thingaboo and your ISP.

        Originally Posted by c3414 View Post

        What can I do if my server IP address is is listed on the UCEPROTECTL2 blacklist?
        Signature
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        • Profile picture of the author c3414
          Originally Posted by WF- Enzo View Post

          Better reach out to the blacklisting thingaboo and your ISP.

          Problem solved. I should be removed from the blacklist in a few days. Apparently the entire subnet was placed on the blacklist due to a few spam accounts.
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  • Profile picture of the author DIABL0
    Set up seed accounts and test your inbox placement. Don't open your test messages, as this can show / build up engagement. If you want to open a message and check it, use a single seed account for opening messages and don't open the others. Optionally you can set up multiple sets of seed accounts that each set tests different recipient behaviors.

    I've been mailing for 20+ years. You can get out of the promotions folder and into the inbox by testing / tweaking your message wording. Sometimes it takes a bunch of work, sometimes it's real easy. Sometimes your message may not be as ideal as you would like, but it inboxes.

    As long as your sending IP(s) isn't blocked / blacklisted, the same goes for the spam folder.

    If you're hitting spam folder, you want to look at...

    1) Back-end setup: spf, dkim, rdns, etc...
    2) IP / domain reputation: any domain / IP that is associated with the mailing. Also test username.
    3) Content: everything in the message body, mailing address, subject line, plus your template.
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    How to Build LARGE EMAIL LISTS on a Budget and MONETIZE Like a PRO
    20+ Years Exp . . . . . . . . . . . . Email - CPA - PPL
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  • Profile picture of the author Alexgracias
    • Change your ESP or whitelist your IP

    • Clean your email list:
      Remove inactive subscribers before sending an email to your email list. So that will help to increase deliverability and open rate.

    • Don't start sending bulk emails on the very first day. Instead, start with 100 emails per day, then increase the email numbers.

    • Send personalized subject line:
      Don't use the sales subject line or untrusted statistics indicating the spam email in your subject line like increase 960% ROI

    • Stop using spam keywords:
      Stop using some keywords that are considered to be exploiting by mail services. Such emails are automatically sent to spam mailboxes. IF you avoid using such keywords, then they will appear in normal Inbox.
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  • Profile picture of the author billwide
    The best option to get your email delivered to inbox is to use your own email, setup DKIM and SPF records, MX and other DNS records, this way Gmail or other email platforms will check that your email is trusted and will deliver all emails to inbox.
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    Send 5k emails a month for free - www.emailsforce.com

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