No doubt, as you surf the web looking for deals, offers, gift ideas, information, etc... you are seeing many examples of email marketing in action.
Today, as I was searching for some office related stuff, I went to my favorite office supply store website and ... when I got to the site, I was greeted with a popup window offering me a 25% discount for joining their list.
This is a textbook example of a simple capture form that offered me an incentive (25% off) to enter my email address. Did I do it? Absolutely. I knew I wanted to buy some stuff for the office and I like savings, so ... I subscribed.
Let the power of this sink in as a perfect example of how email marketing levels the playing field.
From your desktop, you can utilize the same strategies being used by nationwide and international stores to build your lists, build rapport, and drive sales.
That, to me, is pretty exciting!