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How do you test your email copy?

by WF- Enzo Administrator
7 replies
After coming up with the copy for your email, how do you A/B test different versions of the same email? How do you test to see if it works?
#copy #email
  • Profile picture of the author trafficwave
    Having a larger list makes it easier to run A/B tests. What some of our users do is split their list in to groups. Let's say you divide a list in to 4 groups, A, B, C, and D.

    You would send version 1 to group A and version 2 to group B.

    Whichever gets the best results should then be sent to groups C and D.

    This is a very basic approach and will give you some idea of what will work better.
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  • Profile picture of the author ashtondunhill
    Most auto-responders have a split test feature and tutorials on how to use them.
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  • Profile picture of the author Kakur007
    The idea behind testing is to see how your customers react to one or another copy. As mentioned above most service providers such as MailChimp provides that feature. You choose a group of subscribers from your list to be group A and group B whom you send email with different copies. This way you can have analytics about each of the groups and how the copy works. If the list is small, then just test with the entire list to find out what your subscribers are interested in.
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    GoGoNano is a nanotech startup business working in the field of stain & water protectors.
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  • Profile picture of the author incomenow
    Originally Posted by WF- Enzo View Post

    After coming up with the copy for your email, how do you A/B test different versions of the same email? How do you test to see if it works?
    Email copy can be tested in a few ways before sending to ensure it will be received and read by the intended audience.

    One way to test email copy is to send a test email to yourself and a few others who may be in your target market. This will give you an idea of how the email will look when received, and whether or not people will actually read it.

    Another way to test email copy is to use an email marketing service that provides analytics. This way, you can see how many people opened your email, clicked on any links, and unsubscribed. This can give you valuable insights into whether or not your email copy is effective.

    Finally, it's always a good idea to A/B test your email copy. This means sending two different versions of your email to a small group of people and seeing which version performs better. This is a great way to fine-tune your email copy and make sure it's as effective as possible
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    • Profile picture of the author WarriorForum.com
      Administrator
      Check out our article about the most common problems that affect email testing - https://www.warriorforum.com/email-m...g-success.html

      Relevant to OP's post

      Originally Posted by incomenow View Post

      Email copy can be tested in a few ways before sending to ensure it will be received and read by the intended audience.

      One way to test email copy is to send a test email to yourself and a few others who may be in your target market. This will give you an idea of how the email will look when received, and whether or not people will actually read it.

      Another way to test email copy is to use an email marketing service that provides analytics. This way, you can see how many people opened your email, clicked on any links, and unsubscribed. This can give you valuable insights into whether or not your email copy is effective.

      Finally, it's always a good idea to A/B test your email copy. This means sending two different versions of your email to a small group of people and seeing which version performs better. This is a great way to fine-tune your email copy and make sure it's as effective as possible
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  • Profile picture of the author spartan14
    Me personaly i dont test a copy of my email as i just start .But i see its a smart strategy to implement it so i will give it a try
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  • Profile picture of the author Artkantos
    I use Active Campaign and I use a small segment of my list like 1000 to be split in 2 groups, 500/500, I normally choose the winner if the metrics are acceptable (compared to previous campaigns or emails), if not I have to come with another copy
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