Email Marketing - One-Time Offer Style on 'Thank You Pages'

5 replies
I was just wondering what experienced email marketers think about the idea of adding a OTO style or a quick paid product offer after the prospect has confirmed their email subscription and taken to the 'thank you page'.

I was thinking about creating a 'thank you page' template structure as shown below:

Thank you for confirming your email subscription! As promised, here is the download link to your free gift down below:

FREE GIFT PRODUCT IMAGE GOES HERE
LINK-TO-THEIR-FREE-GIFT-GOES-HERE....

____________________________________

WAIT! BEFORE YOU GO! YOU MAY FIND THIS HELPFUL AS WELL!

Then there's another product image that represents the OTO style paid product on the bottom half of the 'thank you page'.

I'm thinking that it could be a good idea because it could get new cold subscribers to make a quick purchase if they really liked the information that you previously gave away to get them to sign up to your email list. They can make a quick choice to buy your offer right after confirming.

How many of you have actually tested this? Would appreciate your experiences with this style, if you've ever tried it or if you believe it would be a good idea.
#email #marketing #offer #onetime #pages #style
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  • Profile picture of the author WF- Enzo
    Administrator
    That might work.

    Have you tried AB testing to a select few customers?

    Originally Posted by Aaron Catolico View Post

    I was just wondering what experienced email marketers think about the idea of adding a OTO style or a quick paid product offer after the prospect has confirmed their email subscription and taken to the 'thank you page'.

    I was thinking about creating a 'thank you page' template structure as shown below:

    Thank you for confirming your email subscription! As promised, here is the download link to your free gift down below:

    FREE GIFT PRODUCT IMAGE GOES HERE
    LINK-TO-THEIR-FREE-GIFT-GOES-HERE....

    ____________________________________

    WAIT! BEFORE YOU GO! YOU MAY FIND THIS HELPFUL AS WELL!

    Then there's another product image that represents the OTO style paid product on the bottom half of the 'thank you page'.

    I'm thinking that it could be a good idea because it could get new cold subscribers to make a quick purchase if they really liked the information that you previously gave away to get them to sign up to your email list. They can make a quick choice to buy your offer right after confirming.

    How many of you have actually tested this? Would appreciate your experiences with this style, if you've ever tried it or if you believe it would be a good idea.
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  • Profile picture of the author IM2Pat
    Banned
    its a great idea. I'd just try AB split testing a bit first. You want to steer clear of any remote possibility of coming across as a bait-and-switch!!

    Good Luck!
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  • Profile picture of the author ashtondunhill
    A simple soft promo, like you mentioned, would work well and has been used for quite a while now.


    "Here is the Download Link for your FREE report, If you really want to get a head start then here is something you might also find useful **affiliate link**"
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  • Profile picture of the author spartan14
    I think its a good idea as you can make a sale but you need to structure it well and have a very good offer that will not upset people .The thing its when people subscribe and they see a bad offer they get upset amd they unsubscribe ,but if you present them a great offer they like it and you can make a sale
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  • Profile picture of the author theblur
    We do a one time 10% off your next order. For the most part it works well. The only issues have been when a new customer checks out and get the confirmation email. They want the 10% applied to their past order and not their next one.
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