Email Marketing? Does it still work? My results

16 replies
Recently I ran a test Email campaign to my list which is a buyer's list. These buyers have bought one of my $200 courses in the past and they are less than 12 months old. I ran a special offer to them for another course at the same price point but with a 50% discount. Here are the results:



Obviously there are no sales. I understand that the test list is small so it could not reflect or indicate an accurate picture. Even then the results was dismal as you can see from the open rate and the CTR. Keep in mind that these are people who have bought from me before, liked my course and know who I am and still the results are poor. The Email swipe was good, clear and the offer was great.

So any Email EXPERTS care to chime in?
#email #marketing #results #work
  • Your image didn't come through for some reason. I have had trouble with images on this forum for years. Sometimes they work and sometimes they don't. Anyway, maybe you can look at that or just write out your results.

    Mark
    {{ DiscussionBoard.errors[11701023].message }}
    • Profile picture of the author freeabs
      Originally Posted by Mark Singletary View Post

      Your image didn't come through for some reason. I have had trouble with images on this forum for years. Sometimes they work and sometimes they don't. Anyway, maybe you can look at that or just write out your results.

      Mark
      Sorry about that... Updated.
      {{ DiscussionBoard.errors[11701077].message }}
  • Profile picture of the author Frank Donovan
    Originally Posted by freeabs View Post

    Recently I ran a test Email campaign to my list which is a buyer's list. These buyers have bought one of my $200 courses in the past and they are less than 12 months old. I ran a special offer to them for another course at the same price point but with a 50% discount.
    I don't see the image either, but one question I have is how did you sell your original $200 course? Was that via an email campaign or other means? I'm just trying to find out whether your buyer list is used to being sold to that way.

    And do you regularly send emails (not necessarily sales pitches) to this list?
    Signature
    TOP TIP: To browse the forum like a Pro, select "View Classic" from the drop-down menu under your user name.

    {{ DiscussionBoard.errors[11701038].message }}
    • Profile picture of the author freeabs
      Originally Posted by Frank Donovan View Post

      I don't see the image either, but one question I have is how did you sell your original $200 course? Was that via an email campaign or other means? I'm just trying to find out whether your buyer list is used to being sold to that way.

      And do you regularly send emails (not necessarily sales pitches) to this list?
      Updated. I sold them through PPC and not thru Email. I send Emails once a month with no sales pitch. Perhaps you are right that they were not used to be sent Emails as the original medium they engaged with earlier was thru advertising.
      {{ DiscussionBoard.errors[11701079].message }}
      • Profile picture of the author Frank Donovan
        Originally Posted by freeabs View Post

        Updated. I sold them through PPC and not thru Email. I send Emails once a month with no sales pitch. Perhaps you are right that they were not used to be sent Emails as the original medium they engaged with earlier was thru advertising.
        If this was the first pitch you sent to this list, the headline itself might have been enough to account for the low 25% open rate. But with a recipient group of 110, you just don't have a large enough sample from which to draw any useful conclusions.
        Signature
        TOP TIP: To browse the forum like a Pro, select "View Classic" from the drop-down menu under your user name.

        {{ DiscussionBoard.errors[11701080].message }}
      • Profile picture of the author WF- Enzo
        Administrator
        Sending emails once monthly with no sales pitch won't yield good results.

        Originally Posted by freeabs View Post

        Updated. I sold them through PPC and not thru Email. I send Emails once a month with no sales pitch. Perhaps you are right that they were not used to be sent Emails as the original medium they engaged with earlier was thru advertising.
        Signature
        {{ DiscussionBoard.errors[11701100].message }}
  • Profile picture of the author Link Pedia
    Even if you have a buyers list you need to do a little bit of handholding...

    Try this

    Create 8 Emails following Series

    Email 1)

    You need to warm them up, Remind them how they know you, tell them they are your customer.

    Email 2) Ask them what problems they are facing in your product niche, send them a questionnaire, tell them you are planning to launch a new product so you need these details.

    Email 3) Introduce your new product, explain how is it different and it will benefit them.

    Email 4) Share A Success Story, show them results

    Email 5) Last Chance to Claim( Using scarcity)

    Email 6) LAST DAYS TO CLAIM

    EMAIL 7) LAST 2 HOURS.

    EMAIL 8) LAST 1 MINUTE

    use automation you will start getting sale.
    {{ DiscussionBoard.errors[11701172].message }}
  • Profile picture of the author freeabs
    Thanks for all the inputs... Still long way to go for me to master Email marketing
    {{ DiscussionBoard.errors[11701371].message }}
  • Profile picture of the author Klara Pelhe
    There could be a bunch of different reasons why you failed to see better results about it, it could be the messaging that maybe wasn't that clear, a subject line that could not attract enough attention and didn't present accurately your offer, maybe the timing for sending emails was wrong, maybe your audience changed a bit... like I said, many things could be the key reason here. To find the answer to your question you should do some in-depth analysis and track analytics to try to figure out what went wrong. You could also make some test A/B campaign with different variables to compare them and check in which aspect you're facing the biggest issues.
    {{ DiscussionBoard.errors[11701396].message }}
  • Profile picture of the author yuvaraj j
    hi do you send emails regularly
    {{ DiscussionBoard.errors[11702749].message }}
  • Profile picture of the author agmccall
    Did you get any feedback about your first course? If they spent $200.00 and the course was not that good then maybe they just were not interested.

    al
    Signature

    A bar of iron cost $5. Made into horseshoes, it's worth $12. Made into needles, it's worth $3500. Made into balance springs for watches, it's worth $300,000. Your value is determined by what you are able to make of yourself

    {{ DiscussionBoard.errors[11704419].message }}
  • Profile picture of the author forous
    How often do you write to your list? How well do they know you?
    What value have you given them since they came on your list?
    Make they know, like and trust you before pitching them more product.
    Signature

    For All Your Website Traffic Needs visit Easy Website Traffic Coaching!

    {{ DiscussionBoard.errors[11704645].message }}
  • Profile picture of the author lerxtjr
    I have another theory and it goes something like this:

    Less people are checking their email at all.
    Those who do check email check it less frequently.
    More people have more emails coming in every day than they did ten years ago.
    More people interesting in learning marketing/business building topics get emails daily from dozens of others they've subscribed to so, if they do get the email at all, they've become more conditioned to SKIP opening marketing/business building related email.
    Email carriers have become more stringent on delivering your emails...so if you're using a 3rd party CRM that doesn't provide reverse dns lookup, or some other API to some service that provides non-spam reputation tracking, emails from that 3rd party system are just never going to get anywhere.

    Putting all of that together, I've come to the unfortunate conclusion that the only way to assure someone gets your email for absolute certainty is if you send from a gmail account to another gmail account.

    But, then you run the problem of having to get your email to the inbox "Primary" tab or they'll never see it either.

    So, I've gotten to the point where I "personally" and very manually send a test email to each gmail client and connect with them on LinkedIn or Facebook and then send a direct message to them and say "I just sent you an email. Please reply to it so you're more assured of receiving future email from me at that email address." When they finally find the email (always in another tab other than Primary), then they reply and we're good from there.

    If no gmail email address, I have to add a tag in my crm that the person does not have a gmail email address, run a report of all of them, send the broadcast email, then follow up with each of them by DM or text message to their phone and say, "Just sent you an important email. Go open it" or whatever language I choose.

    That's what it's come to for me. Sad but true after 25 years in this crazy business. You are not alone in your disgust.
    Signature

    Come practice your public speaking skills with us FREE every week! SpeakersSpeakLIVE.com >>

    {{ DiscussionBoard.errors[11705750].message }}
  • Profile picture of the author spartan14
    I think sending 1 email per month its very low ,you should send at least 2 or 3 emails per week ,give value to yiur subscribers ,warm them up and sell more at least 1 times per week
    {{ DiscussionBoard.errors[11705790].message }}
  • Profile picture of the author boblev
    Your sample size is to small and you aren't mailing often enough.

    I've been on hundreds if not thousands of MMO marketing list and I only read every email that I receive from 4 marketers. Wanna guess what they all have in common?

    Their emails are always entertaining, informative and a pleasure to read. I also know from experience that when they are promoting a product it will be top quality.

    It sounds like you got the quality part right, you just need to work on performance side of things.

    Peace

    Bob
    Signature

    "The road to success and the road to failure are almost exactly the same." Colin R. Davis

    {{ DiscussionBoard.errors[11706018].message }}
  • Profile picture of the author shafiulbashar
    I would like to remind the basics.
    You need to be consistent in your email marketing and stay focused on delivering relevant content to your audience. A well-written email is not only more likely to be read but also more likely to be opened and acted upon. If you are sending a lot of unsolicited emails, you may lose credibility with your prospect as well as with your team.

    Be sure that the content you are sending in your emails is valuable, useful, and up-to-date. Remember that it is better to send fewer but more-relevant emails than many low-quality ones that are ignored by most recipients. Finally, remember that testing and fine-tuning your campaign is a must if you want it to deliver the best results possible.
    {{ DiscussionBoard.errors[11717721].message }}

Trending Topics