I understand that the language we use in email campaigns can have a big impact on the success of your campaign.
As you all know, we're all customers by the end of the day. Sometimes I save some emails I receive because they are catchy, and look very casual, using words and expressions that I can almost hear their tone, whether they sound surprised, sarcastic, or even sad. I have always taught to never use jargons in a message or email when I was working in corporate, but I never really had a problem with jargons, please feel free to add this to my inbox, but you better be funny! LOL
I have always found professional emails so boring, and most of the time these emails I received are about things like "the ultimate way for financial freedom" or Advertisement for Social media management companies.
Do you think this language or tone can work with all niches, or there are other niches that require a professional tone or language?