10 {{ upvoteCount | shortNum }}
10 {{ upvoteCount | shortNum }}

Broad demographic email lists- can they be monetized?

by BluesPlayer
9 replies
Hi all, I'm building a very broad demographic list of people who are interested in receiving a coupon (this is the lead magnet). I'm targeting Men and Women, 18-65+ in USA on Facebook.

If I build this mailing list up to 25,000, would it be possible to send weight loss Clickbank offers to the list and make money?

I'm writing Seinfeld method (episode style) emails to build rapport and entertain my audience.

What do you think?

Do I need to target only people interested in weight loss to make money from weight loss offers?

Or can the list audience be broad? A lot of people want/need to lose weight.

Thanks
#broad #demographic #email #lists #monetized
  • Profile picture of the author agmccall
    What is the coupon for?

    For a broad list like you are building, I would send segue emails to see who might be interested in a different type of offer.

    I'm writing Seinfeld method (episode style) emails to build rapport and entertain my audience.
    I would test these emails. they sound like they might be quite long. People really do not want to be entertained with their emails, for the most part people want emails to get to the point. But try anyway, who knows

    al
    Signature

    "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

    {{ DiscussionBoard.errors[11725506].message }}
  • Profile picture of the author Frank Donovan
    Originally Posted by BluesPlayer View Post

    Hi all, I'm building a very broad demographic list of people who are interested in receiving a coupon (this is the lead magnet). I'm targeting Men and Women, 18-65+ in USA on Facebook.
    What's the coupon that you're using as a lead magnet?


    Added: Al posted as I was writing. Depending on what the coupon is, it could act as a (broad) qualifier. And if you build in some kind of feedback from the subsequent email sequence, that can also help qualify the list. You might find other ways of monetizing it than some generic weight loss programs.
    Signature

    {{ DiscussionBoard.errors[11725507].message }}
    • Profile picture of the author BluesPlayer
      Originally Posted by Frank Donovan View Post

      What's the coupon that you're using as a lead magnet?


      Added: Al posted as I was writing. Depending on what the coupon is, it could act as a (broad) qualifier. And if you build in some kind of feedback from the subsequent email sequence, that can also help qualify the list. You might find other ways of monetizing it than some generic weight loss programs.

      It's an offer Honey.com, which is a coupon service.
      Signature

      "All marketers are liars" - Seth Godin
      "Money isn't the most important thing in life, but it's reasonably close to oxygen on the 'gotta have it' scale" - Zig Ziglar

      {{ DiscussionBoard.errors[11725513].message }}
      • Profile picture of the author Frank Donovan
        Originally Posted by BluesPlayer View Post

        It's an offer Honey.com, which is a coupon service.
        Sounds like that would appeal to shoppers across the board.

        Maybe your best bet would be to craft a regular consumer newsletter rather than trying to "entertain" your subscribers. In your emails, you can tell them about the latest bargains you've found and link to various affiliate deals.

        I think that might be better than attempting to funnel them into a CB weight loss product.
        Signature

        {{ DiscussionBoard.errors[11725514].message }}
  • Profile picture of the author Kay King
    Sounds to me like throwing mud against the wall and hoping it sticks....why target such a broad market? Not sure how an email serious could appeal to such a broad audience for long.

    How do you offer a 'coupon' for honey.com - which is a free extension to begin with?

    Some questions:

    How long have you been building/emailing this list and how many people are actually ON the list right now?

    What is the open rate?
    Signature
    Saving one dog will not change the world - but the world changes forever for that one dog
    ***
    2024 Patriot's Award for Service to Veterans
    {{ DiscussionBoard.errors[11725517].message }}
    • Profile picture of the author agmccall
      Originally Posted by Kay King View Post


      How do you offer a 'coupon' for honey.com - which is a free extension to begin with?
      I am thinking, but OP can confirm, that the offer is for the free download. Not sure what they are paying now but at one time Honey was paying $8.00 for every free download you sent their way.

      If your target is a coupon or coupon site then you might stick with that, there are many CPA offers that target couponers.

      Also try Free Trial Offers and possibly surveys. Low paying but easy and no purchase for potential customers

      al
      Signature

      "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

      {{ DiscussionBoard.errors[11725525].message }}
    • Profile picture of the author BluesPlayer
      Originally Posted by Kay King View Post

      Sounds to me like throwing mud against the wall and hoping it sticks....why target such a broad market? Not sure how an email serious could appeal to such a broad audience for long.

      How do you offer a 'coupon' for honey.com - which is a free extension to begin with?

      Some questions:

      How long have you been building/emailing this list and how many people are actually ON the list right now?

      What is the open rate?
      Thanks for the reply. The reason I'm making a broad demographic newsletter is because it's really cheap. My cost per lead is very low.

      PPC Coach once told me some of his highest converting print on demand campaigns targeted only Men and Women USA, 18-65+, as opposed to single interest.

      But he wasn't building a list. He was doing ad=> landing page

      I've been building the list for about a week. I have close 1000 people on my list. My goal is to get 25,000 subscribers or more.

      My open rate for the single email I've sent is 27%. 2% click rate.
      Signature

      "All marketers are liars" - Seth Godin
      "Money isn't the most important thing in life, but it's reasonably close to oxygen on the 'gotta have it' scale" - Zig Ziglar

      {{ DiscussionBoard.errors[11725527].message }}
  • Profile picture of the author posinfo1
    I think that it is horses for courses.

    If you send to your list too many offers that they are not interested in they will unsubscribe or just ignore your emails. I think that you should segment your list so that you only send weight loss products to those who are interested in that.
    Signature
    Best Selling Book 50 Marketing Tips & Tricks
    {{ DiscussionBoard.errors[11725535].message }}
  • Profile picture of the author Tiffany Lea
    I think that the audience list can be broader one. Need for weight loss programs can be created by showing the advantages of maintaining a healthy lifestyle.
    {{ DiscussionBoard.errors[11756047].message }}

Trending Topics