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15,000,000 Cold Email List: How to monetize it?

by MisterChew
6 replies
I have an email list of 15 million consumers in the dating niche that I need help monetizing. It is a clean email list that I have never engaged with. Once again, they are consumers - not businesses.

What would be the best way to monetize it?
Please hold my hand and walk me through baby steps.
#cold #email #list #monetize
  • Profile picture of the author Kay King
    clean email list that I have never engaged with

    More info needed. How was this list compiled? Did they opt in for anything - is the list targeted toward those interested in dating?
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  • Profile picture of the author zubiwat
    Hi,

    Dating is quite a broad niche covering males, and females, different ages, interests, etc. Dating fulfills the basic need, so it needs to clarify the types of leads.
    Therefore, I would start to organize/segment them with some questionnaires. If they do not respond to the questionnaire with some lead magnets, you can remove them from the list.
    I would take 3 attempts max. Lead magnets should be from the major niches - just to attract different types of customers for initial segmentation.
    Regards.
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  • Profile picture of the author spartan14
    Well did you have a gold mine and you dont use it ? Some people strugle a lot to build a 10k list and you have 15 milion and you dont use it ? Its the list created by opting it by you or you just take it from somewhere .In my case i would try to segment that list and see what i can get from it and for this you need to search for a provider who will be able to mail such a large list .Then i would try to create a relationship with this list and send them promotional emails with dating offers from clickbank etc .Lets say you are able to get 1 milion subscribers from that 15 milion
    And lets say that you can convert 0.1 from 1 milion its 1k conversion
    So if you send an email and lets say you promote a 30$ product from clickbank then from 1 milion subscribers 1k will buy
    So 30$ Ã-- 1000 are a lot of money .Make your calculations
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  • Profile picture of the author Kay King
    .Lets say you are able to get 1 milion subscribers from that 15 milion
    And lets say that you can convert 0.1 from 1 milion its 1k conversion
    So if you send an email and lets say you promote a 30$ product from clickbank then from 1 milion subscribers 1k will buy
    So 30$ Ã-- 1000 are a lot of money .Make your calculations

    That is dreaming. The OP doesn't say where the list came from - how it is 'clean' - whether it is opt in - or targeted or anything else.
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    • Profile picture of the author Frank Donovan
      Originally Posted by Kay King View Post

      That is dreaming. The OP doesn't say where the list came from - how it is 'clean' - whether it is opt in - or targeted or anything else.
      I suspect in this case, silence speaks volumes.
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  • Profile picture of the author DIABL0
    I have been promoting dating CPA offers since they existed and hands down, dating is one of the top / most profitable niches. I've done as well with dating as any other niche I've ever promoted.

    I have always promoted PPL (pay per lead ... free sign-ups) offers over PPS (pay per sale... paid sign-up / some dating product). I would seriously consider testing PPL offers!

    I favor name brand / well-known sites (name recognition / credibility), as I have seen much high click to conversion rates with them! They also tend to have higher payouts.

    That's how you monetize it. Getting the mail delivered is a whole other ball game. I'm also super skeptical of the data.
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