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How to sell ad space in my email newsletter?

by BluesPlayer
3 replies
Hi all, I'm building an email list of Harry Potter fans. I'm using single optin with my email marketing service.

I have about 1000 subscribers so far. My goal is to get 100,000 subscribers and start selling banner ad space in my emails.

How do I find potential advertisers who will want to place a banner ad in my newsletter?

Thanks
#email #newsletter #sell #space
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  • Profile picture of the author RMRC
    There are several newsletter advertising platforms that can help you find partners. This is going to be a lot easier than sourcing your own partners, but if you do know of any businesses that you'd be interested in partnering with, you should reach out and pitch them on the idea of newsletter advertising.

    But here are some platforms that you can find partners on: LiveIntent, BuySellAds, Letterwell, Criteo and Admailr.

    Hope this helps!
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  • Profile picture of the author wilsonmacgregor
    Why not promote affiliate products. I would bet that the Harry Potter crowd are also gamers. There are many Gaming CPA offers available check on sites like offervault to see what is available.



    Wil
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    • Profile picture of the author Troy Arrandale
      Originally Posted by wilsonmacgregor View Post

      Why not promote affiliate products. I would bet that the Harry Potter crowd are also gamers. There are many Gaming CPA offers available check on sites like offervault to see what is available.



      Wil

      What else could you affiliate-promote to Harry Potter-ers Wilson? Besides gaming?


      Um, do you think Abe Books (which uses Impact marketplace) which might have signed editions from the author/specialty items like that...would also be a good choice?

      (Maybe the OP wouldn't get a LOT of affilate sales from signed editions/memorabilia but man I've seen some signed editions of other books like in the thousands on Abe, and depending on the commission rate, that's a nice chunk of change.

      (Let's say..it's 10%...10% of a 3,000 dollar book would be like $300...)

      Impact takes a while to approve me as an affiliate, like a few days to a week...but just imagine.

      OP, I'd research places like Abe or memorabilia places and see what their commission rates are. To add to your banner ads revenue of course.

      And as your list size grows...more potential sales of the signed books and memorabilia/collectibles.
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