How to sell ad space in my email newsletter?

3 replies
Hi all, I'm building an email list of Harry Potter fans. I'm using single optin with my email marketing service.

I have about 1000 subscribers so far. My goal is to get 100,000 subscribers and start selling banner ad space in my emails.

How do I find potential advertisers who will want to place a banner ad in my newsletter?

Thanks
#email #newsletter #sell #space
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  • Profile picture of the author RMRC
    There are several newsletter advertising platforms that can help you find partners. This is going to be a lot easier than sourcing your own partners, but if you do know of any businesses that you'd be interested in partnering with, you should reach out and pitch them on the idea of newsletter advertising.

    But here are some platforms that you can find partners on: LiveIntent, BuySellAds, Letterwell, Criteo and Admailr.

    Hope this helps!
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  • Profile picture of the author wilsonmacgregor
    Why not promote affiliate products. I would bet that the Harry Potter crowd are also gamers. There are many Gaming CPA offers available check on sites like offervault to see what is available.



    Wil
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    • Profile picture of the author Troy Arrandale
      Originally Posted by wilsonmacgregor View Post

      Why not promote affiliate products. I would bet that the Harry Potter crowd are also gamers. There are many Gaming CPA offers available check on sites like offervault to see what is available.



      Wil

      What else could you affiliate-promote to Harry Potter-ers Wilson? Besides gaming?


      Um, do you think Abe Books (which uses Impact marketplace) which might have signed editions from the author/specialty items like that...would also be a good choice?

      (Maybe the OP wouldn't get a LOT of affilate sales from signed editions/memorabilia but man I've seen some signed editions of other books like in the thousands on Abe, and depending on the commission rate, that's a nice chunk of change.

      (Let's say..it's 10%...10% of a 3,000 dollar book would be like $300...)

      Impact takes a while to approve me as an affiliate, like a few days to a week...but just imagine.

      OP, I'd research places like Abe or memorabilia places and see what their commission rates are. To add to your banner ads revenue of course.

      And as your list size grows...more potential sales of the signed books and memorabilia/collectibles.
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  • Profile picture of the author Lucifer12
    In order to sell ad space in your email newsletter, you will need to follow these steps:

    1. Figure out who your target audience is. This will help you determine what type of businesses would be interested in advertising in your newsletter.

    2. Decide what size ad you want to sell. Many newsletters offer different sizes of ad space, so you'll need to figure out what will work best for you.

    3. Set a price for your ad space. Make sure to research the going rates for ad space in similar newsletters before setting your own price.

    4. Find businesses that might be interested in advertising in your newsletter. You can do this by searching online or contacting companies directly.

    5. Reach out to businesses and pitch them on advertising in your newsletter. Be sure to let them know about your target audience and why their products or services would be a good fit for them.

    6. Once you've secured an advertiser, create the ad and send it to them for approval. Make sure the ad is high quality and meets their standards before sending it out to your subscribers.

    7. Include the approved ad in your next email newsletter and send it out as usual. Be sure to track how many people click on the ad so you can report this back to the advertiser.
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