5 email marketing shifts to make in 2023

by WarriorForum.com Administrator
14 replies


Consider making these three major directional changes that could help your email program succeed this year.

Personalization
Customers will continue to expect more personalized experiences, and this extends to email marketing. Use data and customer insights to tailor your messages and content to each individual recipient, and create a more engaging and relevant experience.

Interactivity
To stand out in an increasingly crowded inbox, consider adding interactive elements to your emails, such as quizzes, polls, or interactive images. This will make your emails more engaging and memorable and can help drive higher engagement rates.

Mobile optimization
With more and more people checking their emails on mobile devices, it's more important than ever to optimize your emails for mobile. Make sure your emails are responsive, with a design that looks great on both desktop and mobile devices, and test your emails on multiple devices to ensure they look and function as intended.

Automation
Automation can help you save time and improve the efficiency of your email marketing efforts. Consider using automated campaigns, such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, to create a more personalized and seamless experience for your customers.

Integration with other channels
Integrating your email marketing efforts with other channels, such as social media, SMS, and live chat, can help you create a more holistic and seamless customer experience. Consider using data from these other channels to inform your email campaigns and create a more personalized and relevant experience for your customers.
#2023 #email #make #marketing #shifts
  • Automation and interactivity are two things we really need to work on this year. Thanks for this!
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  • email marketing is much better now a days to promote the product.
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  • Profile picture of the author Ngo Duc Doanh
    Thanks for sharing
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  • Profile picture of the author ankitvishnoi
    Amazing Ideas
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  • Profile picture of the author Dakshita
    Integrating with other channels have to try. Thanks a lot!
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  • Profile picture of the author RMRC
    These tips are fire! Very helpful post, I'll be trying these myself. Thank you
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  • Profile picture of the author RaymondMcNatt
    Great article! In addition to the aforementioned factors, it's also crucial to have email templates and webhooks to stay ahead of the competition.
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    • Profile picture of the author Frank Donovan
      Originally Posted by RaymondMcNatt View Post

      Great article! In addition to the aforementioned factors, it's also crucial to have email templates and webhooks to stay ahead of the competition.
      How would looking like everyone else help you stay ahead of the competition?
      Signature


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  • Profile picture of the author GordonJ
    WF, you did a better job before defaulting to AI generated articles, at least links to articles usually meant someone read them.

    It will be interesting to watch how all the WF AI content impacts the forum this year.

    Very interesting.

    GordonJ



    Originally Posted by WarriorForum.com View Post



    Consider making these three major directional changes that could help your email program succeed this year.

    Personalization
    Customers will continue to expect more personalized experiences, and this extends to email marketing. Use data and customer insights to tailor your messages and content to each individual recipient, and create a more engaging and relevant experience.

    Interactivity
    To stand out in an increasingly crowded inbox, consider adding interactive elements to your emails, such as quizzes, polls, or interactive images. This will make your emails more engaging and memorable and can help drive higher engagement rates.

    Mobile optimization
    With more and more people checking their emails on mobile devices, it's more important than ever to optimize your emails for mobile. Make sure your emails are responsive, with a design that looks great on both desktop and mobile devices, and test your emails on multiple devices to ensure they look and function as intended.

    Automation
    Automation can help you save time and improve the efficiency of your email marketing efforts. Consider using automated campaigns, such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, to create a more personalized and seamless experience for your customers.

    Integration with other channels
    Integrating your email marketing efforts with other channels, such as social media, SMS, and live chat, can help you create a more holistic and seamless customer experience. Consider using data from these other channels to inform your email campaigns and create a more personalized and relevant experience for your customers.
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  • Originally Posted by Frank Donovan View Post

    How would looking like everyone else help you stay ahead of the competition?
    Originally Posted by aff website View Post

    Best and Real Email marketing is only to send emails those related customers who can be interested in your new products, discounts, and other services.
    Bulk email goes always into spam or junk box.
    Ain't it the trooly persnl stuff makes a connection, always?

    See bcs let's say you had a noo kid in the fam or nuthin'.

    Smart 2020s losah optschwaahn says she can sendya a real persnl boithday card, chosen direck from a buncha algorithmically proven winnahs!

    For sure I would want muh boithdays, thanksgivings & Christmussae to glow with the life of the trooly troo.

    Pour Moi?

    NO: enriched Moi.

    This why we gotta de-enspamyoolate alla our comms, tellya.

    An' a hooman touch counts real sweet for buttahflies in stomachs, hopes in minds, an' galvanizin' strengths in flesh.

    I tryin' naht to speak filth here -- but it is troo.
    Signature

    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author Sweetface
    Even when doing cold emailing, make it personal and email people who are interested in your products. This will increase your open rates and the probability of the email landing in the inbox
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  • Profile picture of the author socialcell
    Above all, consider using AI tools like ChatGPT now to improve the effectiveness of your email marketing.
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  • Profile picture of the author mofee999
    It's nice to be able to interact directly with the recipient in an E-mail, but the HTML of the message content gets complicated and can easily be flagged as spam
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  • Profile picture of the author Natasha78
    hello everyone,
    5 email marketing shifts to make in 2023:
    Personalization: Emails need to be highly personalized based on data-driven insights.
    Interactive emails: Interactive emails with gamification and other interactive elements will gain popularity.
    Automated emails: Automated emails will become more important as they can help to nurture leads and create personalized experiences.
    Privacy concerns: Privacy concerns will become more critical and companies need to be transparent with their email practices.Mobile optimization: With more people accessing emails on mobile devices, emails need to be optimized for mobile viewing and user experience.
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