Is email marketing absolutely necessary to get sales?

26 weeks ago

I suggest using Facebook to generate leads and email marketing to generate sales not converted as customers from Facebook.

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Diggy

25 weeks ago

Email marketing is necessary to make sales but it helps you to retain your customers so that you can promote related products.
I would recommend you use FB lead ads to capture emails if you are doing FB ads because FB users will find it more convenient and safe than a 3rd party program

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DABK

25 weeks ago

No, email marketing is not necessary to make sales.

However, your costs of acquisition go down a lot if email marketing is part of your package.

But you can pay for ads that take people directly to your sales page. If they buy, fine. If not, you've lost them.

If you do email marketing, the ones who do not buy, you could try to get into your email funnels... some will go, if your freebie (bribe) is good enough.

And, then, you can promote to them again and again for a while, without paying extra each time.

Originally Posted by BluesPlayer

Hi everyone, I've been reading books written by Russell Brunson for a while now. For those of you who don't know, Russell Brunson is the co-founder of Clickfunnels software and has authored 3 books.

He believes in using email marketing to build a sales funnel.

Is it absolutely necessary to use email marketing to move a prospect from the awareness phase of the funnel to the purchase phase?

In other words, should I use Facebook Lead Ads to get subscribers interested in a product I'm selling, or should I use an ad and send them to a product page directly? One choice involves email marketing, and the other one doesn't.

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BluesPlayer 25 weeks ago

Thanks for the reply DABK. From your experience, how many emails did you send to your subscribers before you got your first sale? If you don't mind sharing, how many subscribers did you have?

I have 500 subscribers that I got from Facebook Lead Ads. The list is centered around a specific product. I didn't give away a free ebook or anything to get their email. I gave my subscribers a free shipping coupon for the product in order to get their email. I still don't have any sales.

Can you please help?

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- Jeanne71957 Banned 24 weeks ago
  
  Do you still have the emails you got for a product that you bought? Maybe you could go back and read them to get some ideas of the kinds of things you should write.
  
  If you don't have any of these, or you deleted them, get on someone else's email list (or get back on the same email list using a different email address), and read those emails. Then ask yourself, what is it about them that would make me want to buy their product?
  
  In some cases (like when you're promoting the very product you bought) you could just copy the emails directly and change the wording to fit your situation. Like where the seller is saying 'I' you could change it to 'my mentor (seller's name)...'
  
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DABK

24 weeks ago

It depends on a lot of variables.

What is is that you're selling them, is one. How you're doing it, is another one.

How many people open your emails... I've sent emails to people who did not sign up for anything and had ope rates between 19 and 33%.

I sent them to people who did sign up and had open rates of 92% and change.

In the financial realm. For 100 who responded to an ad (that was inviting them to visit a page where they saw my offer... no freebies but they were invited to contact me... and emails were required even if they wanted to call me), 32 responded to follow up emails, 9 purchased during the campaign, 2 more purchased months after my campaign stopped). I make from $2700 to $6600/sale.

So, for what you do? I do not know. A lot depends on how you got them to sign up. A lot depends on your subject line. A lot depends on the sales letters/message body. A lot depends on the landing page.

Product owners give out information regarding sales made by affiliates. Contact them and ask them what type of conversions their sale pages have.

When I say landing page, I mean two things:
The copy and whether there's an optin form visible. If the latter, it works like this:

you send someone to that sales page;
they do not buy but sign up on the product owner's optin form
product owner markets to them
product owner sells to them
product owner keeps all the money (because they bought from the owner's email campaign). I would stay away from such landing pages. Find a seller that does not have optins... a seller that relies, in other words, on affiliates, one who does not compete (and, in my opinion) steals from affiliates.

A free weight-loss recipe book?
Some of the people might be interested in dumbbells and ab machines. Some in pills. Some in exercises you can do at home without wights. Some in getting better at dating. Some in just eating better and losing weight that way, so, once they have your book, they want nothing else.

You'd be better off finding a freebie that ties more clearly to a product.

An exercise book, for instance, is more likely to get you people interested in exercising and buying equipment for exercising.

You might improve your odds with the recipe book if they got to it via a narrow pitch: weight loss recipes for men in their 50's who have diabetes but still want to look good and stay healthy.

So,

Originally Posted by BluesPlayer

Thanks for the replies everyone.

I have another question to ask:

Let's say you have 1000 subscribers who subscribed to your mailing list because they wanted to get a free weight loss recipe ebook. You're promoting a weight loss Clickbank product.

Using copywritten emails, how many of those 1000 subscribers do you think will buy your product?

PPC Coach once said that I can expect to get 50% of subscribers to buy.

What do you think?

Thanks

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Princess Balestra

24 weeks ago

Thing to remembah always 'bout email is how nowan craves uninvited protuberances bombed deep into their sensitive vestibyools.

START THIS WAY.

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Mamymilan60

24 weeks ago

Man, I've had all these experiences.

But I quickly learned that it takes money and time, and the result is always unsatisfactory.

If you don't have much money to spend on (PPC campaigns, solo ads, and Facebook ads), you will not get anything.

If you insist on taking this path, I advise you to send the paid traffic to a squeeze page and build your list.

I have tried sending traffic to a landing page where I promote products and sometimes to product reviews (blog posts), but I spent more on advertising than I earned. CPC is always higher than EPC.

You can consider Commission Hero course of Robby Blanchard. If you like this path, this course teaches you how to make sales on Clickbank using only Facebook ads (No Email). But be aware, as I've read complaints, that there are hidden costs in addition to the course price ($1000). I did not try this course. However, I saw testimonials from real people claiming that they made daily profits thanks to it.

I also started building lists through Google, FB, and solo ads. But the lead price is very high and will cost you a lot to build a list.

You'd better buy fresh 3rd party data. I think this is the most effective way. Some gurus here have valuable posts about data purchasing. You can learn from them.

[Edited by moderator: please do not solicit PMs or personal contact]

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BluesPlayer

24 weeks ago

Thanks for the replies everyone.

I have another question to ask:

Let's say you have 1000 subscribers who subscribed to your mailing list because they wanted to get a free weight loss recipe ebook. You're promoting a weight loss Clickbank product.

Using copywritten emails, how many of those 1000 subscribers do you think will buy your product?

PPC Coach once said that I can expect to get 50% of subscribers to buy.

What do you think?

Thanks

Thanks
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"Money isn't the most important thing in life, but it's reasonably close to oxygen on the 'gotta have it' scale" - Zig Ziglar

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Mamymilan60 24 weeks ago

50% conversion rate!!

If you give them this product for free, you will not even come close to that percentage.

I think this coach said 50 sales of each 1,000 subscribers, not 50%. You need to make sure of what he said.

No one who calls himself a coach will ever say this percentage.
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- BluesPlayer 24 weeks ago
  
  Originally Posted by Mamymilan60
  
  50% conversion rate!!
  
  If you give them this product for free, you will not even come close to that percentage.
  
  Thanks for the reply. What would be a more reasonable conversion rate? Thanks
  
  Thanks
  
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  "All marketers are liars" - Seth Godin
  "Money isn't the most important thing in life, but it's reasonably close to oxygen on the 'gotta have it' scale" - Zig Ziglar
  
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Mamymilan60

24 weeks ago

Depending on the traffic source

I think the best traffic source is FB ads because you can accurately target an audience that needs your product.

The conversion rate may reach 2%-5% in this case.

But as I told you, this is very expensive.

To get this number of subscribers, you will have spent hundreds, if not thousands, of dollars, on Facebook ads, assuming you are an advertising expert.

My subscription rate was 55%, and each lead cost me $1.5

Leads cost using solo ads is less, but the traffic quality is terrible.

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Dericko

24 weeks ago

Yes it is necessary as it boosts your sales by you advertising your products.

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Moodesburn1977

22 weeks ago

Email marketing is one of the most essential things to have in your online business, and even if you are not a program, it will be one of the most essential things that you have and hopefully in this answer i can help explain why.

Say you start promoting your business on say facebook or it might be instagram or even you tube in a sense you have to play by the platform rules, you dont owe that platform.

But when u have your own email list, that is powerful you actually own it, and the power will be in your writing, the key thing i believe is treating your list as valuable friends and not just a lead or a number, but the question you might be asking how do i get started in email marketing.

Once you have a business, you will need tools that help build your own email list, the first thing is a squezze page or landing page, and what this is a page that comes up before you access the website, this generally would be a intro page that explains what the business, and it the user would put in their name and email and sometimes phone number.

The next thing you would need would be a auto responder, you would serach for them online, and what this does is when someone has put in their contact details in that landing page i have just mentioned it is stored in the auto responder and there u can send out emails.

It is important to note i would personally find a program that has a built in dfy follow up series, and you dont need to write the emails, it will be a sequence of emails that are pre wrote to the person that optin in to your list.

but also you should learn to write emails too, you can send broadcast emails which are sepearte to your follow up series.

You may not know too much about marketing by email at the start, the way i send them is maybe day 1, just introduce yourselves, day 2 share a story about you, always give value, treat them as a friend, when they know you and you are not just pitching a product all the time, they we relaise that you actually care about them maybe 1 in 7 emails promote a product take your time, and enjoy email marketing, thanks for sharing this question today.

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MelissaCollin

22 weeks ago

While email marketing is a powerful tool for building relationships, it's not absolutely necessary to use it to move a prospect from the awareness phase of the funnel to the purchase phase. Ultimately, it depends on your specific goals and audience. Facebook Lead Ads can be a great way to generate leads and interest in your product. However, if you want to build a relationship with your prospects and nurture them towards a purchase, email marketing can be very effective. The best approach may be to use a combination of strategies, such as using Facebook Lead Ads to generate leads and then using email marketing to build a relationship and move them towards a purchase.

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Muhammad Ibraheem

21 weeks ago

It can be an effective tool for businesses to communicate with their customers and promote their products or services. There are various other methods of marketing that businesses can use to get sales, such as social media advertising, search engine optimization, influencer marketing, and more.

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Moodesburn1977

19 weeks ago

They is many ways to build your own email list using paid traffic, but there are many free methods that actually work, a lot of them that date back long before social media or even blogging ever existed.

The first thing you need is a good landing page/squeese that obviously collects their email, and sends to your auto responder that assume that you already have, but the next thing that you really need is a really good auto follow up series, and to know how to write good broadcast emails outwith the follow up series once you have this skill the sky is the limit for you and your business.

So now on to methods that work, as their is power in email marketing, one of the best free methods, is joining safe lists mailers, and how this works you read emails that you are sent from the website each day and for exchange for these credits, you are allowed to send out emails, for example you may get 15 credits for each email sent, so you may be able to send out emails to maybe 1000 prospects or 5000 it depends on the mailer, some let u send out emails every 2 or 5 days it just depends, they is also a paid service that allows you to send out every day if u pay a small fee it is a really good investment though.

Another option is another old skool method people forget about is forums, is answering peoples questions, it is not always answering questions about online business, even just general stuff, how to make pasta etc, maybe we know that you care and providing value, i know it does require effort but you are not paying with money, but paying with your time in a sense.

there is placing ads online, there is so many good places just search on you tube and google it will guide you to the best ones.

I hope this helps you in free mthods, thanks for sharing this question today.[1]

Footnotes

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Mamymilan60

19 weeks ago

Free methods are nonsense.

The only effective way to build a list for free is to have a great website that generates free traffic from search engines, however, the primary purpose of the website should be generating profits, not building a list. List building, in this case, should be secondary.

FB ads and PPC are HEADACHE and expensive. STAY AWAY FROM THEM.

The best way is to buy email lists

The second option is solo ads

In both, you will need a reliable seller

I say that based on a bit of experience that taught me what is fine to do and what I should stay away from.

I hope that helps.

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spartan14

19 weeks ago

Well if you read gurus or succeful online entrepreneurs you will find that 90 pwrcent of them tell you to build a list and one of the reason it is :
Lets give you an example
Lets say you dont build a list and you send 1k people to your offer well maybe you will make 2 or 3 sales but you lose 1k peoole forever
Now lets say you have a capture page who collect emails and it converts at 30 percent
Then you can make a sale plus you get 300 people on your email list where you can market to them for a long period of time ,think about that

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BluesPlayer 19 weeks ago

Originally Posted by spartan14

Now lets say you have a capture page who collect emails and it converts at 30 percent

But Mamymilan60 said above that his email list converts at 2-5%. Not 30%.
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garybehl

19 weeks ago

No, email marketing is not absolutely necessary to get sales. While this can be an effective strategy for reaching and engaging potential customers, there are other marketing channels and strategies that can generate sales leads, such as social media marketing, content marketing, and influencer partnerships.

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rootanna507

19 weeks ago

Email marketing is unquestionably the most efficient way to draw in customers, keep them interested, and build relationships in order to increase sales and revenue for your company for all the reasons mentioned above. In order to improve sales and money, start using email marketing to your benefit right away.

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Jeanne71957

Banned 18 weeks ago

Email marketing is by far the most effective way of making money online, as it's a way of building relationships with people so that they get to know, like and trust you. If they know, like and trust you, they are more apt to buy the products you recommend.

If you just sell using ads or whatever, but don't capture email addresses, once a person has clicked on your ad, you have lost them forever. You could have thousands of followers on social media, such as FB, Instagram, YouTube, or whatever, but if your account ever gets shut down for whatever reason (and we have certainly all seen THAT happen numerous times, especially in the last 2-3 years), then again, you have lost all those people forever if you don't have their email addresses.

Another advantage of email marketing, is you only have to write the emails ONCE. You write it into your autroresponder, and it gets sent out to everyone. When another person joins your list, they will get all of the emails you've written previously, if you set it up correctly.

I just recently viewed a short course on writing effective emails, and one of the suggestions was to set up a separate email account and subscribe to a number of email lists. (This could be by joining a webinar, buying a product, or any number of other ways).

I would start by clicking on the links in the signature lines here on this forum to see what kind of offers they're making, and to see the types of emails you get by signing up for their offers.

You don't actually have to read all of these emails, but go through your inbox and look at the subject lines. What are the things that catch your attention? What would make YOU want to open an email? Then, take a look at some of these emails; what stands out to you? What would make you want to read it? What are some of the things that attract you when you do read it? Learn to incorporate these things into your own emails.

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Devilfish168

17 weeks ago

Yes ,

but few things
- Your leads must be Real human put their Primary email which they always use " this is something have to counter as quite a lot using their secondary emails or temp emails "

- The products

lastly email swipes.

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Is email marketing absolutely necessary to get sales?

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