Email Deliverability

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Are you assured of avoiding spam traps if you insist upon only purchasing email data that contains source url, IP address and time stamp?
#email marketing #deliverability #email
  • I don't think so, if the data is aged, it will be full of inactive accounts that may have been converted into spam traps by inbox providers.

    Someone who may have actually subscribed to this list years ago but hasn't login his mail account for several years which makes this account liable to be converted into spam traps.
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    • Thanks, but I should have included the additional qualification, that these leads would all be within 30 days of optin.
  • Some sellers may falsify records. be aware!

    In all cases, you need to clean your lists even if they are very fresh.
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  • Here are a list of things you can do to reduce your chances of your emails going to the spam filter .

    1 Ask subscribers to white list your emails

    2 Authenticate your emails

    3 Be mindful not to use certain words

    4 Use a spam checker before sending off emails ..
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    • Can you suggest any Spam Checker so we can suggest it to other people.
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  • Any purchased list may use at your own risk. I prefer a list of people who come to me first. Either for a free product, subscribe at the door, or a buying client.
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    • You need a reliable data broker who provides you with good data at affordable prices, that will save you from a lot of headaches. However, it is not easy to find this person.

      This is the essence of this industry.
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  • I've been buying data / generating co-reg leads since 2000 (23 years). While generating your own opt-ins can produce higher conversions. Buying data / generating co-reg is so much more scalable and cost-effective. It's night and day / nothing compares to it!!!
  • The sending to purchased data is not easy. It's challenging to overcome blocks, deferrals, and delivery issues. Cleaning services cost a lot If the list volume is large.

    However, it is still far cheaper than collecting leads through traditional methods.
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    • Fair statement. I've been mailing purchased data (3rd party data) since 2000. There are only a few members here that have any clue how much money can be made doing it.
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  • It's a high level skill that even somewhat experienced digital marketers would find challenging to learn. Perhaps if there were some form of group instruction available whereby we could learn from one another; more marketers might succeed with that business model.
  • I found several lists of email data brokers on line and not a single one (that is still in business) offered "quality data" as Diablo defines it: (IP address, time stamp and source URL) Is one of the problems entering this strategy that few no where to obtain quality data?
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    • Like most industries, there are plenty of crappy data brokers who are selling junk. There are really a small number of good data brokers out there, and you need to weed out the junk to find the better stuff. But, they are out there and you can still make a lot of money with purchased lists and the right cleaning strategy and service as well.
    • This is another BIG problem, which is finding several sources that provide you with high-quality data.

      I have contacted many who claim to sell good data. Except for PK, they all sell garbage..

      Big companies like Data Axle, AccuData, Dun & Bradstreet, leadsplease, and Acxiom sell top quality but the cost is so hight.

      It is really not easy to find a good data broker.
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  • I found an intriguing idea recently in a youtube video, of all places. The marketer recommended that we find publishers (i.e. website owners, email list owners, youtube creators, etc and offer to monetize their existing traffic with offers that we obtain from advertisers on a CPL basis and have them present to their audience. He noted that we would incur little to know risk if were were being paid by the advertiser on a CPL basis and we contractually restricted our obligation to pay the publisher only for those leads for which we had been paid by the advertiser. He said the margins could vary at our discretion. 75% publisher, 25% us, etc. Obviously, this would require sourcing somewhat obscure offers that are not readily available to just anyone, but I think the idea has some merit. He referred to the strategy as "Lead Gen Arbitrage"
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    • This is what a CPA Network is. They broker offers from advertisers to publishers, and usually provide affiliates or publishers with faster payment terms than what the advertisers provide the CPA Network with.

      You need a lot of capital to be able to do this effectively and in scale, as well as extremely strong anti fraud measures and a strong team to handle each aspect of this.

      This "YouTube Expert" is giving you information that has existed and been done tens of thousands of times to varying degrees of success in the Internet Marketing space for the last 25 years.
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    • Correct me if I'm wrong, but you are talking about managing another's company opt-in email data that doesn't do email marketing Itself. Other than their initial original offer. I've been doing this for 20+ years. Some of the best ever!
  • That can be one aspect of it yes. But the slight difference in his recommendation is to approach publishers like list owners (not necessarily businesses) who are already actively mailing offers and bring to their attention additional offers of which they are unaware. (he prefers this because it involves less work on his part) They (the publisher) then mail the offer that you brought them in exchange for a share of the lead payout from the advertiser. It is entirely passive, after forwarding the marketing assets to the publisher and setting up the tracking, you just monitor performance and pay the publisher per the contract that the two of you have signed. You're not at risk, because your contract specifies that you are only obligated to pay the publisher for leads on which you have been paid. You're basically brokering the offer, so you can't use this strategy for offers that prohibit "rebrokering", as some do.
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    • OK, but where are you getting the offers from? Also, if you are paying publishers to generate conversions. There's no such thing as no risk. No one is going to sign a contract saying they are only getting paid for what you got paid for. That's a pipe dream and total BS.
  • HaHa, I'm not experienced enough to know, but you might take a moment to Google Eric Beer, Lead Gen Arbitrage on Youtube and see what you think. He wouldn't be the first to misrepresent his earnings, but he claims to have made 9 figures doing exactly what I described. Naturally, he has a high ticket course ($1997.00) that according to him contains attorney prepared contracts, checklists, scripts to speak with both advertisers and publishers, methodology for identifying advertisers, etc. Too rich for my blood, but intriguing nonetheless.
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    • I've been monetizing email data since 1996. Nobody making decent money is ever going to sign such an agreement. Super simple, If I generate leads, I'm getting paid for them. If you have a problem getting paid, that's your problem. You are still paying me period / end of story. If you don't, your company name is going to get trashed.
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  • A wise man once said...

    Those that can't....Teach...
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