Avoid these email mistakes at all costs!

by Administrator 26 replies
33
Ever wondered why your email marketing efforts aren't getting the results you hoped for? You might be making some common mistakes without even realizing it.
  1. Buying a list
  2. All-image, no-text emails
  3. Batch and blast
  4. No opt-down options

What do you think? Chime in.
#email marketing #avoid #costs #email #mistakes
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  • So do you get your emails organically ? My answer to your last question is to never copy emails .Create emails that are unique but Targeted
    • [1] reply
    • There are mailers who just send offers to their lists and get a decent number of conversions. It depends on the size of your lists. We are in the ChatGPT's era so you may not need to duplicate email content anymore.
  • Definitely a good starter list.

    I would also add...

    Don't re-upload your unsubscribed lists and re-mail them
    Don't use "noreply@" email addresses as your reply-to email
    Don't change your from name
    Don't use really long subject lines

    Just a few of the hard lessons I've had to learn in my 20yrs of marketing via email.
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  • Most people open emails from othah people they know.

    Fam. Friends. Work. Appointments. Cat Sex.

    (Aaaawkay: jus' jokin' 'bout that las' one.)

    Point is: evrywan gaht way more important stuff gowin' ahn most days othah than yr stoopid emails bcs FAM FRIENDS APPOINTMENTS CAT SEX To-Do-list-stuffs to figure more instantly than your, frankly bizarre, waste-of-time summons.

    So you gotta git OPPORTUNE & sumways PERSNL -- or you instuntly CACKOED.

    Same rools as DATIN'.
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  • I couldn't agree more. Buying an email list is a waste of time...
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  • True, after doing many Email marketing, i agree with you for those 4 mistakes
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  • Hello,

    How are you all?

    I just started my newsletter and I intend to build my email list "organically". I know with time, I will have five hundred genuine email lists..
    Thank you.
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  • I only open mail what i trust. Sometimes you see mail whats from unknown people or whatever what looks not real, so i skip that.

    I know that there excist monetizing to open mails or doing something with hose mails. However i do nothing with that. There are better ways to monetize.
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  • I think email marketing is too old fashioned now. most people do not even open emails because they are so busy with their own work.
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  • Well I tried no text, Only text emails and it didn't work. I guess this is the reason why
  • How can you build an Email list without buying 1 other than doing it manually.

    To answer your question I made a few big mistakes when I first started email marketing like using generic email copy swipes .
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  • This is good especially for newbies who are just starting out.

    I am adding one more point to your list:
    • Not cleaning your email list just because they were organically collected via opt-in forms.
  • you start by finding a good base
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  • Create a unique theme and strategy each time you go for email marketing!
  • I think that's correct, we should also avoid spammy email.s
  • The yooniversally true AIDA marketin'/copywritin'/evrythin' rool says:

    start yr emails with sumthin' like

    WATCHUP! YOU TOTAL SPAZZHOLE!

    But the eye is kindah to your most benefishl fyootyoore than you might evah wanna know when the spirit of Consoomate WankPlannit compels you to act ginsta yr bettah judgemailynt.

    "We automated everything on Chimpbrain -- and the guaranteed onslaught of happy buyers NEVER SHOWED!!! What is going on with their algorithm hell? Don't they understand WOODEN TEETH are making an ANTI-TECH comeback?"
  • This is a good question with lots of tips, thank you for sharing!

    Here's my add-on when it comes to email marketing:

    1. Use 2-step email confirmation to increase email delivery rate and reduce spam mail.

    2. Clean your email list - Removed soft/hard bounce list, or list that has not been opening up your email for 120 days to save some cost to maintain a healthy delivery rate.

    3. Optimize your welcome email, because it's going to be one of the highest open rate compare to your 2nd and 3rd email onwards. Make your welcome email friendly, warmth and create anticipation!

    4. Get people to reply your email! Email service provider sees it as an engagement and you're more likely to land your email to their inbox instead of promotional/spam box next time when you broadcast your mailing list.
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  • make sure to setup DKIM and the rest
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  • Buying lists is not a mistake. Monetizing purchased data requires resources, tools, experience, testing, and some technical knowledge. Of course, the vast majority of people don't have that, so the easiest thing to say is that buying lists is a waste of time.

    I admit that sending to purchased lists is not as easy as sending to built lists. You need to get around ISPs rules, which requires real geniuses to succeed at. But that doesn't mean it doesn't work. In fact, it does.
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    • Indeed. Personally thinking, it can be said that its harder to make the purchased lists work than built lists
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  • Another one - don't use AI for outreach.
  • Well at point 2 you said : all image and no text
    Its posible to send only image emails ?
  • He means when the text is part of the image, rather than in the body of the email.

    Yes, I receive many promotional messages like this on my personal email account.
  • You are right: I have made these mistakes, and paid a heavy price for them.
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  • I don't think that number 1 is wrong. In my opinion buying lists can make you a boatload of money.
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  • Agreed! All these things kill email marketing.
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