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Open rate drop down dramatically - what should we do?

by Mabu Map
6 replies
Hi guys!

For some reasons, i had to move my list to another autoresponder service
I went from 20% open rate of my broadcast email to 1% open rate

Do you have any tip for this to change?

Warm up my email before i use it to send mass emails can help, but that take time
I don't want to wait, i want instant results

I mean the open rate will be the same 20% or even 10%

Thanks for reading.
#dramatically #drop #open #rate
  • Profile picture of the author godsepallavi17
    I would suggest to send emails to smaller segments first and those who are highly engaged with your product or services.
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  • Profile picture of the author Princess Balestra
    Sayin' sumthin' useful always helps.

    Whichevah funnel you shootsy on outta.

    1) I gaht sumthin' people want.

    2) I can kinda reach 'em xxx

    Simplista stategies till'n you gotta write the actschwl WOIDS, I guess.

    Bubbedy bubbedy

    schlubbedy schlubbedy ...
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    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author Frank Donovan
    Originally Posted by Mabu Map View Post

    Warm up my email before i use it to send mass emails can help, but that take time
    I don't want to wait, i want instant results
    Seems like you got instant results - just not the results you were hoping for. People respond better to being treated as, well, people. If they feel they're just another address on a mass-produced list, you can't blame them for ignoring you.

    You don't say why you had to move from your last autoresponder service. Maybe your new one has stricter guidelines for bulk broadcasts. Have you compared the delivery stats?
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  • Profile picture of the author ProducerK
    You need a self hosted system to be able to achieve instant results, but its going to be a "churn and burn" strategy. Its viable and you can make a lot of money doing it, but also spending time to build up some reputation can take out some of the repetitive work by enjoying better delivery on your ips and domains by working hard to have good engagement with your data and your users.
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  • Profile picture of the author npoint
    My clients who are sending newsletters engaging their audience via many promotions and discount coupons, of course you can use discounts mostly in webshop I dont know you have a webshop or website advertising some services what kind of possibilities you have in giving discounts on your product but I know it works good on my clients examples. I have integrated them signing up to the newsletter just together with account creation in the webshop there is a small tick box which is enabled by default, of course the people must confirm they want to sign up via email link but it works great the lists increasing and the discount copuons does also the job in relation to open rate
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  • Profile picture of the author davidmartinez
    Deliverability issues (spam/promotions folder) or low engagement.
    So, clean your list, check domain authentication and timing to recover.
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